This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising event, aptly named "Save Point." The initiative is designed to tap into the enthusiasm of gamers and content creators, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted to create a platform where both partners and individual supporters from the gaming world could get involved," she explained. "Not everyone is able to take part in a marathon or a traditional charity run, so an event like this is far more inclusive and showcases the diverse ways people can help." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership illustrates the potential of influencer‑driven campaigns to generate significant funds and awareness for humanitarian causes.
Baxter emphasized that the organization hopes to nurture ongoing relationships with gamers and streamers long after the event concludes. "If we can reach a wider audience within this community and educate them about the impact of our work, that would be a major win," she said.
"Success for us means walking away with a fresh cohort of supporters who are eager to game for us again because of the positive experience they’ve had." Because Save Point is a first‑time venture for the charity, Baxter highlighted the valuable learning opportunities it presents. "The feedback we collect will be essential in refining future gaming‑related fundraisers, allowing us to scale up and improve each year," she noted. In her view, gamers and streamers are often the "unsung heroes of fundraising," and the gaming sector is "setting a new, innovative standard" for how charitable causes can be championed. She elaborated on the cultural synergy between gaming and philanthropy, pointing out that many gamers share a love for storytelling, imagination, and immersive worlds.
"When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be," Baxter said. This sentiment underscores the charity’s belief that the collective energy of gamers can be harnessed to drive tangible, lasting impact.
Save Point forms part of a larger campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in need. Baxter explained that for millions of youngsters, the most critical deliveries this Christmas will be food, medicine, warm clothing, and safe shelter—not toys or sweets. "Anything you can order with a click can be delivered to your door," she remarked, "but for many children this year, the deliveries that matter most are those that protect their lives and preserve their childhoods." The event is scheduled to run over two days, from December 5 to December 6, 2026.
Participants can sign up by registering their interest through the provided link, which also supplies guidance on setting up a fundraising livestream. Once registered, gamers can choose to stream their play sessions, engage their audiences with donation prompts, and collaborate with other creators to amplify the cause.
In addition to live streams, Save Point will feature interactive challenges, leaderboards, and exclusive in‑game rewards that encourage viewers to donate. The charity hopes these gamified elements will foster a sense of friendly competition while driving charitable contributions. By integrating charitable messaging directly into the gaming experience, Save the Children aims to make giving feel as natural and enjoyable as playing a favorite title.
Baxter also highlighted the broader strategic vision behind the initiative. "We see gaming as a rapidly growing cultural force with a highly engaged audience," she said.
"By aligning ourselves with this space, we can reach younger demographics who might not be as connected to traditional fundraising channels. This helps us diversify our supporter base and ensure the sustainability of our programs." The partnership with TheKapFantastic will not only bring his existing follower base into the fold but also set a precedent for future collaborations with other high‑profile streamers and esports teams. Baxter expressed optimism that the event will inspire more creators to host their own charity streams, creating a ripple effect throughout the industry. Overall, Save Point represents an innovative step forward for Save the Children, blending the excitement of gaming with the urgency of humanitarian aid.
By offering an accessible, entertaining, and impactful way to give, the charity hopes to turn the holiday season into a time of meaningful support for children who are waiting for life‑saving deliveries rather than presents. The success of this inaugural event could pave the way for a series of larger, more ambitious gaming fundraisers in the years to come, establishing a new paradigm for how charitable organizations engage with the digital entertainment community.