This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day event dubbed Save Point, which will run from December 5 to December 6, 2026. The initiative blends live video‑game streaming with a charitable donation drive, aiming to tap into the enthusiasm of gamers, content creators, and their audiences to raise funds for children in need during the most critical time of the year. Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform where we could interact with gamers not just as occasional donors but as partners in a shared mission,” Baxter explained.
“Traditional fundraising events like marathons or galas are fantastic, but they aren’t accessible to everyone. A gaming marathon or a streamed charity session lowers the barrier to entry, allowing anyone with a console, a PC, or even just a smartphone to take part and make a tangible impact.” The charity has enlisted the help of popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for Save the Children earlier in the year through a series of charity streams.
By leveraging TheKapFantastic’s established audience, the organization hopes to amplify its reach and demonstrate how individual creators can mobilise their followers for a common cause. Baxter emphasized that the partnership is just the beginning: “We’re eager to keep nurturing relationships with gamers and streamers long after Save Point concludes.
The goal is to build a sustainable network of supporters who see gaming as a vehicle for positive change.” According to Baxter, success will be measured not only in the amount of money raised but also in the quality of the relationships forged. “If we walk away with a new crew of enthusiastic supporters who want to game for us again, that will be a massive win,” she said. “The feedback we gather from this inaugural event will be invaluable. It will inform how we design larger, more ambitious gaming fundraisers in the years to come.” Baxter praised gamers and streamers as “the unsung heroes of fundraising,” noting that the gaming world is setting a new, innovative standard for charitable engagement.
She highlighted the unique culture of gaming, which revolves around storytelling, imagination, and immersive experiences. “When we channel that passion into real‑world impact, we showcase just how powerful the gaming community can be,” she remarked. Save Point is part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift public attention from the traditional image of Christmas gifts to the urgent, life‑saving deliveries that many children around the globe are awaiting—essential items such as nutritious food, vital medicines, warm clothing, and safe shelter.
Baxter underscored the stark contrast: “For millions of children this Christmas, the most important present isn’t a toy; it’s a delivery that can protect their health, education, and future.” The event will feature a schedule of live streams where participants can set up their own fundraising channels, engage with viewers, and encourage donations through integrated platform tools. Organisers are providing a toolkit that includes guidelines for setting up donation links, tips for audience interaction, and suggestions for themed gaming challenges to keep viewers entertained. Participants will also have the opportunity to join collaborative multiplayer sessions, compete in charity tournaments, and unlock milestone rewards that trigger additional corporate matching donations.
To join Save Point, interested gamers can register via the official Save the Children website. Upon registration, they will receive a packet of resources, including step‑by‑step instructions on how to configure a livestream, best practices for promoting the event on social media, and contact information for a dedicated support team ready to assist with technical or logistical queries. The charity is also offering a series of webinars in the weeks leading up to the event, where experienced streamers will share insights on audience engagement, donation strategies, and maintaining a fun, inclusive atmosphere throughout the marathon.
Beyond the immediate fundraising goals, Save Point aims to foster a sense of community among participants. By creating a shared space where gamers can collaborate, celebrate milestones together, and witness the direct impact of their contributions, the event aspires to build lasting advocacy for children’s rights and welfare. Baxter believes that this communal experience will translate into ongoing support: “When people see the difference they can make in real time, they’re more likely to stay involved, whether that means joining future streams, volunteering, or simply spreading the word.” In summary, Save Point represents a pioneering effort by Save the Children to harness the energy and reach of the gaming ecosystem for humanitarian purposes. By aligning the joy of play with the urgency of delivering essential aid to vulnerable children, the charity hopes to set a precedent for how entertainment and philanthropy can intersect.
As the event approaches, the organization invites gamers of all skill levels to sign up, stream, and help ensure that, this Christmas, children worldwide receive the life‑saving deliveries they need most rather than just the usual holiday trinkets.