This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event dubbed "Save Point." Scheduled for December 5‑6, 2026, the campaign merges live‑streamed gameplay with charitable giving, offering a fresh way for gamers, content creators, and supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create something that resonated with gamers on their own turf," Baxter explained.
"Not everyone can sign up for a marathon or a long‑distance bike ride, but almost anyone can pick up a controller or sit behind a microphone and stream. Save Point gives us that inclusive platform where both partners and individual supporters can get involved in a way that feels natural to them." The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for Save the Children earlier in the year. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities after the inaugural event concludes.
"Our goal is to keep the conversation going and to reach even more people within this vibrant community," she said. "If we walk away with a new crew of supporters who are excited to game for us again, that would be a massive win." Baxter also highlighted the learning curve associated with venturing into this new fundraising format. "Because this is our first foray into a gaming‑centric fundraiser, the feedback we receive will be priceless," she noted.
"It will help us refine the model and scale up future events, making them bigger, better, and more impactful year after year." Describing gamers and streamers as "the unsung heroes of fundraising," Baxter pointed out that the gaming world is rapidly establishing a novel, innovative standard for charitable support. She elaborated, "There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds.
When we channel that passion into real‑world change, we demonstrate just how powerful and influential the gaming community can be." Save Point is integrated into Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter remarked, "In the digital age, you can have almost anything delivered to your doorstep with a tap on a screen. Yet for millions of children this Christmas, it’s not toys they’re hoping for, but life‑saving supplies that will protect their childhoods." The event’s format will allow participants to register their interest online, receive guidance on setting up a fundraising livestream, and then stream their gameplay while encouraging viewers to donate directly to Save the Children.
Throughout the two days, various challenges, milestones, and interactive elements will be introduced to keep audiences engaged and motivated to contribute. The charity expects the combination of real‑time interaction, community building, and the excitement of gaming to generate a significant uplift in donations compared with more traditional fundraising activities.
Beyond the immediate financial goals, Save Point is designed to raise awareness about the broader issues affecting children worldwide. By leveraging the storytelling nature of games, the charity hopes to convey the urgency of its mission in a format that resonates with younger audiences.
Baxter added, "When we talk about delivering essential supplies, we’re not just talking about boxes and parcels—we’re talking about protecting futures, preserving education, and ensuring that children can grow up safe and healthy. Gaming gives us a unique avenue to share those stories and inspire action." The partnership with TheKapFantastic also serves as a proof‑of‑concept for future collaborations with other high‑profile creators.
Baxter indicated that the charity is already in discussions with several other streamers and esports teams to expand the reach of subsequent events. "The more voices we can bring into the conversation, the louder the message becomes," she said. "We’re excited to see how this model evolves and how many new supporters we can welcome into the Save the Children family." In summary, Save Point represents an innovative blend of entertainment and philanthropy, aiming to tap into the massive, engaged audience that gaming commands. By offering a low‑barrier entry point for donors—simply stream a game or watch a favorite creator play—Save the Children hopes to democratize charitable giving and create a sustainable pipeline of support from the gaming sector.
The event’s success will be measured not only by the funds raised but also by the lasting relationships forged with gamers, streamers, and their communities, paving the way for a new era of digital‑first fundraising. If you’re interested in taking part, you can sign up through the official Save Point registration page, where you’ll receive all the necessary information to set up your own fundraising livestream and join the movement to deliver life‑changing aid to children in need this Christmas.