This holiday season, Save the Children is set to debut its very first game‑centric and livestream‑driven fundraising campaign, aptly named Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video gaming with the power of online streaming to rally support for children in need during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where both partners and individual gamers could get involved," Baxter explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible for many people. It gives us a chance to illustrate how a different kind of supporter can make a tangible impact." To bring the concept to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for the charity. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and streaming personalities even after the event concludes. "If we can reach a wider audience within this vibrant community and communicate the importance of our work, that would be a massive win," she said.
"I’ll consider the event a success if we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they had." Because this is Save the Children’s first foray into a gaming‑focused fundraiser, Baxter highlighted the learning potential inherent in the venture. "The feedback we collect will be priceless.
It will help us refine our approach and scale up future gaming events, making them bigger and more effective year after year," she noted. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable engagement. She described the community as one that cherishes storytelling, imagination, and the escapism that games provide. "When we channel that passion into real‑world change, we showcase just how influential and impactful the gaming community can become," she added.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the holiday narrative for millions of children who will be awaiting essential supplies—such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional presents. Baxter underscored the stark contrast: "You can order virtually anything with a few clicks, but for many children this Christmas, the most precious deliveries are those that preserve life and protect childhood." The event will run over two days, offering participants several ways to get involved. Gamers can register their interest via the Save Point sign‑up page, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to promote their cause effectively.
Streamers are encouraged to incorporate donation goals, interactive challenges, and themed gaming sessions to keep audiences entertained while raising funds. Beyond the livestreams, Save Point will feature collaborative gaming tournaments, charity‑focused game bundles, and exclusive in‑game items whose sales will be directed to the campaign.
These additional layers aim to attract both casual players and hardcore enthusiasts, broadening the donor base. The charity hopes the event will not only generate immediate financial support for children in crisis but also lay the groundwork for a sustained partnership with the gaming ecosystem. By demonstrating how virtual play can translate into concrete assistance—delivering food, medicine, and safe sleeping spaces—Save the Children seeks to inspire a lasting cultural shift where gaming is recognized as a powerful vehicle for social good.
In summary, Save Point represents an innovative blend of entertainment and philanthropy, designed to make charitable giving more inclusive and engaging for a digital‑savvy audience. As the gaming community rallies around the cause, the charity envisions a future where each play session, each stream, and each donation contributes to a world where every child can enjoy a safe, healthy, and hopeful holiday season. To join the movement, interested participants can sign up through the provided link, receive detailed instructions on launching a fundraising livestream, and become part of a growing network of gamers dedicated to making a difference.