This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative, which blends live streaming, interactive play and charitable giving, is scheduled for a two‑day run from December 5 to December 6, 2026, and aims to tap into the enthusiasm of the global gaming community to support vulnerable children during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers and streamers. “We wanted a platform that would let us reach people who might not be able to take part in traditional physical challenges like marathons,” she explained.
“A virtual event like this is far more inclusive, allowing supporters to contribute in a way that aligns with their interests and skills.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers in the gaming space. “If we can introduce more members of this community to the work we do and why it matters, we’ll have built a sustainable pipeline of advocates who will continue to champion our cause long after the event ends,” she said. According to Baxter, the true measure of success will be the formation of a new cohort of supporters who are motivated to “game for us again” based on their experience during Save Point.
She added that the event also serves as a learning laboratory: “Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be essential for refining and scaling up future events, making each subsequent edition bigger and more impactful.” Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming sector is "setting a new, innovative standard" for charitable support. She highlighted the shared values that bind the community: a love of storytelling, imagination, and the escapism that games provide.
By channeling that passion into real‑world change, the charity hopes to showcase the tangible power of the gaming audience. Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the holiday narrative for millions of children who will be awaiting essential supplies—food, medicine, warm clothing, and safe shelter—instead of toys and sweets.
Baxter underscored this point, saying, "Anything you can order with a click can be delivered to your door, but for many children this Christmas, the deliveries they need are life‑saving essentials, not presents." The event will feature a series of live streams where participants can set up their own fundraising channels, engage with audiences, and compete in gaming challenges. Viewers will have the opportunity to donate directly through integrated platforms, with proceeds earmarked for the delivery of critical aid to children in crisis zones. The charity has also prepared a toolkit for first‑time streamers, offering guidance on technical setup, audience interaction, and best practices for transparent fundraising. To join Save Point, individuals can register their interest via the provided link, which will grant them access to resources on how to launch a fundraising livestream, tips for maximizing engagement, and a schedule of scheduled events and guest appearances.
The charity encourages both seasoned content creators and newcomers to the streaming world to take part, emphasizing that every contribution—whether a small donation or a marathon gaming session—adds to the collective impact. Beyond the immediate fundraising goals, Save Point aims to foster a sense of community among participants. By bringing together gamers, viewers, and charitable donors, the event hopes to create lasting relationships that extend beyond a single holiday season.
Baxter envisions future collaborations that could include e‑sports tournaments, charity game bundles, and co‑created in‑game items whose sales support humanitarian projects. In summary, Save the Children’s Save Point represents an innovative blend of entertainment and philanthropy, leveraging the reach and enthusiasm of the gaming world to deliver vital resources to children in need this Christmas. The charity invites anyone with an internet connection and a passion for play to sign up, stream, and make a difference, turning the power of play into a force for lasting, positive change.