This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising campaign, branded Save Point. The initiative, which blends live streaming, interactive play, and charitable giving, aims to tap into the vibrant world of video games to raise awareness and funds for children in need.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organisation’s connection with the gaming community. “We wanted a way to reach gamers and streamers in a manner that feels natural to them,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but many people can log in, play a game, and donate from the comfort of their own home.
Save Point gives us that bridge.” The event is being hosted in partnership with popular online creator and Twitch streamer TheKapFantastic, who has a proven track record of supporting the charity – having raised more than £5,000 earlier in the year. Baxter highlighted the importance of nurturing these relationships beyond a single campaign. “Our hope is that after Save Point we’ll have a growing network of gamers and content creators who understand what we do and want to keep collaborating with us.
If we can turn a one‑off donation into a lasting community of supporters, that would be a massive win.” According to Baxter, the gaming and streaming arena is quickly becoming a "new, innovative standard" for fundraising because it merges entertainment with purpose. "Gamers are storytellers at heart. They love immersive narratives, imaginative worlds, and the thrill of achievement.
When we channel that passion toward real‑world impact, we showcase just how powerful that community can be," she said. She described gamers and streamers as "the unsung heroes of fundraising," noting that their ability to rally audiences in real time creates unique opportunities for charitable outreach.
Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The broader campaign seeks to shift public attention from traditional holiday gifts to essential supplies that children across the globe desperately need during the festive season—items such as nutritious food, life‑saving medicines, warm clothing, and safe shelter. Baxter underscored this message: "Anything you can order with a click can be delivered to your door, but for millions of children this Christmas, the deliveries they’re waiting for aren’t toys—they’re the basics that protect life and childhood.” The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximize donations.
The format encourages both individual gamers who wish to host their own streams and larger teams or guilds that might organize collaborative marathons. Baxter emphasized that Save Point is also a learning experience for the charity. "Because this is our first foray into a gaming‑centric fundraiser, the feedback we collect will be invaluable. We’ll be able to refine our approach, improve the technical setup, and design even bigger, more impactful events in the years to come," she noted.
This iterative mindset reflects a broader trend within the nonprofit sector, where organisations are increasingly experimenting with digital‑first strategies to reach younger, tech‑savvy audiences. The partnership with TheKapFantastic is expected to draw a substantial viewership, given the creator’s established fan base and previous success in mobilising donations. The streamer plans to host a series of live gaming sessions, challenges, and interactive giveaways throughout the two‑day window, encouraging viewers to contribute directly through integrated donation links.
In addition to the primary fundraising goal, the event will feature educational segments that highlight the realities faced by children in conflict zones, areas affected by climate‑related disasters, and communities living in extreme poverty. By aligning the excitement of gaming with a clear humanitarian purpose, Save the Children hopes to demonstrate that digital entertainment can serve as a catalyst for social change.
"When people see that their favorite pastime can translate into real‑world help, it changes the perception of gaming from a solitary hobby to a collective force for good," Baxter asserted. The charity also plans to showcase the impact of the funds raised during Save Point through post‑event updates, including stories from beneficiaries, statistics on delivered supplies, and testimonials from partner organisations on the ground.
This transparency aims to reinforce donor confidence and encourage repeat participation in future gaming‑driven campaigns. In summary, Save Point represents a strategic effort by Save the Children to innovate its fundraising toolkit, engage a new demographic of supporters, and highlight the urgent needs of children awaiting essential deliveries this Christmas.
By merging the immersive appeal of video games with the immediacy of live streaming, the charity aspires to set a precedent for how the gaming community can drive lasting, positive change. Interested individuals can register their interest via the official Save Point page, where further details on streaming setup, donation mechanisms, and promotional assets are provided.