This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraising campaign, branded "Save Point." The initiative, slated for December 5‑6, 2026, merges the excitement of video games with the power of digital philanthropy, aiming to rally both seasoned gamers and casual players around a common cause. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where we could interact with gamers not just as donors but as partners in storytelling and impact," Baxter explained. "Traditional fundraising events, like marathons, are fantastic, but they’re not accessible to everyone.
A gaming‑focused event lowers the barrier to entry, inviting anyone with a console or a PC to contribute in a way that feels natural to them." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership underscores the growing trend of influencers leveraging their audiences for social good.
Baxter emphasized that the collaboration is just the beginning: "Our goal is to cultivate lasting relationships with gamers, streamers, and their fans. After Save Point, we hope to have a new cohort of supporters who will continue to champion our work and perhaps even host their own gaming fundraisers in the future." According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the depth of community engagement. "If we walk away with a vibrant network of gamers who feel personally invested in our mission, that will be a massive win," she said. "We want participants to leave with a sense that they’ve contributed to something bigger than a single event, that they’ve become part of an ongoing movement." Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the team anticipates a steep learning curve.
"We’re approaching this as a pilot," Baxter noted. "The feedback we collect—from technical glitches to audience interaction—will be crucial for refining future events. Our ambition is to scale up, delivering larger and more sophisticated gaming fundraisers year after year." Baxter also highlighted the role of gamers and streamers as what she calls the "unsung heroes of fundraising." She believes the gaming sector is carving out a novel, innovative standard for charitable support.
"Gamers are storytellers at heart. They thrive on imagination, narrative arcs, and immersive worlds.
By channeling that passion into real‑world impact, we demonstrate how powerful the gaming community can be when it unites around a cause," she asserted. Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
This campaign draws attention to the stark reality that, for millions of children worldwide, the most vital gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, life‑saving medication, warm clothing, and safe shelter. Baxter remarked, "In the digital age, we can order almost anything with a few taps, but for these children, the deliveries they need are matters of survival and dignity." The event will run over two days, featuring a schedule of live streams, gaming tournaments, and interactive challenges.
Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to maximize donations. The platform will also showcase leaderboards, allowing streamers to see real‑time contributions and encouraging friendly competition. Beyond the immediate fundraising goal, Save Point aims to educate the gaming audience about the charity’s work.
Throughout the streams, Save the Children will share stories from the field, illustrating how the donations translate into tangible outcomes—like delivering winter coats to children in conflict zones or providing clean water to remote villages. By weaving these narratives into the gaming experience, the organization hopes to foster empathy and long‑term advocacy. In addition to TheKapFantastic, the event will feature a roster of other prominent creators, each bringing their unique style and community to the cause.
From speed‑run marathons to esports style match‑ups, the programming is designed to appeal to a wide spectrum of gaming tastes. Baxter believes this diversity is essential: "Different gamers have different motivations.
Some are competitive, others are community‑focused. By offering varied formats, we ensure there’s a way for everyone to get involved and feel valued." Looking ahead, Save the Children envisions a future where gaming fundraisers become a staple of its fundraising portfolio. "We’re just scratching the surface of what’s possible," Baxter concluded. "If Save Point proves successful, we’ll explore recurring events, collaborative campaigns with game developers, and perhaps even in‑game charity integrations.
The ultimate aim is to turn the love of play into lasting, positive change for children around the globe."