This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed "Save Point." The initiative marks a strategic move by the charity to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to its mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who has already demonstrated a knack for charitable fundraising by raising over £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of what the charity hopes will become a lasting relationship with gamers, streamers, and their audiences.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is also treating the event as a learning laboratory.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered will inform future campaigns, potentially scaling up the format to include larger tournaments, multi‑streamer collaborations, and even in‑game charity items.
Baxter praised gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support. She highlighted the shared values that bind gamers together: a love of narrative, imagination, and the escapism that games provide.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter.
Baxter underscored this shift, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. During those two days, participants will be able to sign up, set up their own fundraising livestreams, and rally their followers to donate. The charity will provide resources and guidance on how to maximize donation flow, engage audiences, and integrate charitable messaging into gameplay.
Interested individuals can register their interest via the provided link, which will also supply details on technical setup, promotional tips, and best practices for a successful stream. By blending the interactive allure of gaming with the philanthropic drive of live‑stream fundraising, Save the Children hopes to create a replicable model that other nonprofits can adopt.
The organization envisions a future where charitable giving becomes a routine part of the gaming experience—whether through in‑game purchases that trigger real‑world aid, charity‑themed tournaments, or community challenges that unlock donations. In summary, Save Point represents a bold experiment that leverages the reach and enthusiasm of the gaming world to address urgent humanitarian needs.
If successful, it could pave the way for a new generation of digital‑first fundraising events, where the line between entertainment and altruism blurs, and where every button press has the potential to change a child's life.