This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising initiative, dubbed Save Point. The new event, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of online streaming to generate vital support for children in need. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create a platform where gamers, content creators, and everyday supporters could come together in a way that feels natural to them,” Baxter explained.
“Not everyone is able to run a marathon or climb a mountain for charity, but many people spend hours each week playing games or watching streams. Save Point gives those individuals a realistic and inclusive way to contribute.” The event is being built around a partnership with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers long after the two‑day fundraiser concludes.
“If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have laid the groundwork for ongoing support,” she said. “A successful outcome would be walking away with a fresh crew of gaming enthusiasts who are eager to partner with us again because of the positive experience they’ve had.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the event as a learning laboratory.
“We’ll be gathering feedback from participants, partners, and donors to refine our approach,” she noted. “That insight will help us design even bigger, more impactful gaming events year after year.” Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” observing that the gaming world is setting a new, innovative standard for charitable support. She described the gaming audience as a group united by a love of storytelling, imagination, and escapism through play.
“When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be,” Baxter said. “It’s about turning hours of entertainment into hours of impact.” Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026.
The campaign seeks to shift public focus from traditional holiday gifts to the essential items that many children will be waiting for this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, stating, “Anything you can order with a tap of a screen can be delivered to a doorstep. For millions of children this season, it isn’t toys they need, but life‑saving deliveries that protect their childhoods.” The two‑day event will feature a series of live‑streamed gaming sessions, charity challenges, and interactive donation milestones.
Participants can sign up to host their own fundraising streams, join multiplayer tournaments, or simply watch and donate during the broadcast. All proceeds will be directed toward the delivery of essential supplies to children in crisis‑affected regions during the festive period. To join Save Point, interested individuals can register through the charity’s website, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and promotional assets to help maximize donations.
The platform will also provide real‑time leaderboards, allowing streamers to see how their contributions stack up against others and encouraging friendly competition for the greater good. By leveraging the reach and enthusiasm of the gaming community, Save the Children hopes to create a replicable model for future charitable events. The organization envisions a future where gaming and philanthropy are seamlessly intertwined, offering a sustainable avenue for ongoing support.
As Baxter concluded, “If we can show that the gaming world can drive meaningful, lasting change, we’ll have set a new benchmark for how charities engage with digital audiences.”