This holiday season, Save the Children is set to debut its first ever game‑centric and streaming‑driven fundraising initiative, aptly titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming world, a sector that has grown into a vibrant community of creators, players, and fans who are increasingly eager to lend their talents to social causes. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a dual‑track approach: forging strategic partnerships with influential content creators while also inviting individual supporters to take part. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained.
In other words, the charity is looking to broaden its donor base by offering a format that aligns with the interests and habits of gamers, many of whom spend hours each week streaming, competing, or simply exploring virtual realms. The centerpiece of the partnership is TheKapFantastic, a well‑known online creator and streamer who previously raised over £5,000 for Save the Children earlier in the year.
By leveraging his existing audience and his knack for entertaining live broadcasts, the charity hopes to amplify its message and inspire viewers to donate while they watch. Baxter added that the organization intends to nurture these new relationships long after the two‑day event concludes.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time experiment for Save the Children, the team is also treating it as a learning laboratory.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The charity plans to analyze viewer engagement metrics, donation spikes, and community sentiment to refine future campaigns, potentially expanding into e‑sports tournaments, charity raids in popular MMOs, or collaborative in‑game items whose sales benefit the organization.
Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for charitable support. She highlighted a cultural trait among gamers: a deep appreciation for narrative, imagination, and the escapism that video games provide. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is integrated into Save the Children's broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter. Baxter underscored this point by drawing a parallel between the convenience of modern e‑commerce and the dire reality faced by millions of children during the festive season.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event itself will run over two days, from December 5 to December 6, 2026.
During that window, participating streamers will host live fundraising sessions, engage in gaming challenges, and interact with their audiences to encourage donations. Viewers will have the option to contribute directly through integrated donation links, purchase exclusive in‑game items whose proceeds go to the charity, or even set up their own mini‑marathons of gameplay to rally friends and family. For anyone interested in joining the effort, Save the Children has set up a simple registration portal.
By signing up, participants receive a starter kit that includes branding assets, suggested donation tiers, technical guidance on setting up a livestream, and tips on how to keep audiences engaged throughout the broadcast. The organization also promises ongoing support, offering a dedicated liaison to answer questions and help troubleshoot any issues that arise during the event. In summary, Save Point represents a strategic pivot for Save the Children, embracing the digital age and the expansive reach of the gaming community to drive charitable giving. By aligning the excitement of interactive entertainment with the urgency of delivering essential supplies to children in need, the charity hopes to create a replicable model that other nonprofits can emulate.
As the gaming industry continues to grow and its audience becomes ever more socially conscious, initiatives like Save Point could very well set the template for how charitable fundraising evolves in the years to come. If you’d like to be part of this pioneering effort, you can register your interest through the provided link and receive detailed instructions on how to set up your own fundraising livestream for Save Point.