This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke to GamesIndustry.biz. Baxter explains that Save Point is designed to open new avenues for collaboration with gamers, both through formal partnerships and individual supporters. “Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible,” she says.
“By offering a format that many people can join from the comfort of their own homes, we can showcase the unique contributions that a different kind of supporter can make.” The event will be anchored by well‑known online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. Baxter emphasizes that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers and content creators beyond the two‑day fundraiser.
“Imagine being able to reach a whole new segment of the public with clear, compelling information about the work we do and why it matters,” she notes. “If we walk away from Save Point with a fresh crew of gaming‑savvy advocates who are eager to support us again, that will be a massive win.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter stresses the importance of learning from the experience.
“The feedback we gather will be priceless,” she says. “It will help us refine the format and scale up future events, making each subsequent gaming fundraiser bigger, better, and more impactful.” Baxter also praises gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming world is setting a "new, innovative standard" for charitable support. She points out that many gamers share a love of storytelling, imagination, and escapism, and that channeling that passion into real‑world change demonstrates the sector’s potential for tangible impact. Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Baxter explains that for millions of youngsters, the most valuable delivery this Christmas will be food, medicine, warm clothing, and a safe place to sleep—not toys or sweets. "Anything you can imagine being delivered with a tap of a screen can arrive at your doorstep," she says. "But for the children who need it most, those deliveries are matters of life and death, protecting their childhoods and futures." Save Point will run over two days, from December 5 to December 6, 2026.
Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and connect with a supportive network of fellow gamers. The registration link provides details on how to get started, including tips on promoting the stream, engaging viewers, and maximizing donation potential. The event promises a blend of competitive gaming, collaborative challenges, and special guest appearances, all aimed at driving donations toward the charity’s urgent winter‑time relief efforts.
Viewers will be able to watch live gameplay, interact with streamers via chat, and contribute directly through integrated donation tools. Throughout the marathon, Save the Children will share stories from the field, illustrating how each contribution translates into concrete aid for children facing hunger, disease, and displacement. By merging the immersive allure of video games with the generosity of a global audience, Save Point seeks to demonstrate that entertainment can be a powerful catalyst for social good.
The charity hopes the initiative will inspire other nonprofits to explore similar partnerships, further cementing the gaming community’s role as a forward‑thinking force in philanthropy. If you are interested in joining the cause, you can register your interest through the provided link.
Once signed up, you’ll receive a toolkit that includes branding assets, fundraising tips, and technical support to ensure your stream runs smoothly. Whether you are a seasoned streamer or a casual gamer looking to make a difference, Save Point offers a unique platform to turn play into purpose and help deliver life‑saving supplies to children who need them most this festive season.