This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming world, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke to GamesIndustry.biz. "Save Point grew out of a genuine desire to interact more closely with gamers and the streaming community," Baxter said. "It gives us a platform to partner with creators and to invite individual supporters to take part in something that feels more reachable than, say, a marathon.
Not everyone can run twenty‑two kilometres, but many can sit down in front of a screen, press a button, and still make a meaningful contribution." The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated his fundraising prowess by generating over £5,000 for Save the Children earlier this year. Baxter emphasized that the partnership is just the beginning of what the charity hopes will become a lasting relationship with the gaming ecosystem. "Our goal is to keep nurturing these connections long after Save Point concludes," she explained.
"If we can introduce more people in the gaming community to the work we do—and why it matters—that would be a huge win. I’ll consider the event a success if we walk away with a new crew of supporters who are eager to game for us again because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning curve involved. "There are countless learning opportunities embedded in this event.
The feedback we gather will be priceless and will help us design even bigger, more polished gaming fundraisers in the years to come," she said. Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make the gaming community uniquely suited to this kind of work. "Gamers share a love of narrative, imagination, and the chance to escape into new worlds through play," she observed.
"When we channel that passion into real‑world impact, we showcase just how powerful and effective the gaming community can be in driving lasting change." Save Point forms part of a broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift the focus of Christmas gifting for millions of children who, instead of receiving toys, will be awaiting essential supplies such as food, medicine, warm clothing, and safe shelter. "In the digital age, almost anything can be delivered to your doorstep with a few taps on a screen," Baxter remarked. "But for countless children this Christmas, the items they need most aren't playthings—they're life‑saving deliveries that protect their childhoods." The two‑day fundraiser is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By merging the excitement of gaming with a clear humanitarian purpose, Save Point aims to demonstrate that the power of play can translate into tangible, life‑changing outcomes for vulnerable children around the globe. Through this innovative approach, Save the Children hopes to broaden its donor base, inspire new forms of philanthropy, and cement the gaming community’s role as a vital partner in the fight to ensure that every child receives the basic necessities they deserve during the holiday season and beyond.