This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an initiative they have christened "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, a point underscored by senior fundraising manager Fiona Baxter in a recent interview with GamesIndustry.biz. Baxter explains that Save Point was "born from a wider desire to engage more with the gaming community," and that the event offers a fresh avenue for interaction that goes beyond traditional fundraising formats. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she says. In other words, while marathon runners and cyclists have long been staples of charity drives, the gaming world presents a more inclusive platform where participants of all ages and physical abilities can contribute simply by playing, streaming, or encouraging their followers to donate. To give the event a high‑profile launch, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a content creator who previously helped raise more than £5,000 for the charity earlier in the year.
This partnership is intended to act as a catalyst, drawing the attention of TheKapFantastic’s sizable audience and demonstrating the tangible impact that a single streamer can have when they rally their community around a cause. Looking beyond the two‑day event, Baxter emphasizes that the charity hopes to nurture ongoing relationships with gamers, influencers, and streaming platforms. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she says.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." In her view, the event is not a one‑off stunt but a stepping stone toward a longer‑term partnership model where gamers become regular ambassadors for Save the Children’s mission. Because this is the organization’s first foray into a gaming‑centric fundraiser, Baxter notes that the event also serves as a learning laboratory. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she adds.
The data collected—from viewer counts, donation spikes, chat engagement, and post‑event surveys—will inform the design of future campaigns, potentially expanding into e‑sports tournaments, charity raids in popular MMOs, or collaborative in‑game items whose sales support the cause. Baxter describes gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for charitable support. She elaborates on the cultural traits that make gamers uniquely positioned to drive change: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." This sentiment captures the idea that the narrative‑driven nature of games—where players invest emotionally in characters and quests—can be harnessed to create compelling charitable narratives that resonate with audiences. Save Point is part of the broader "The One Delivery That Matters" campaign, which Save the Children is launching in November 2026. The campaign seeks to shift the public’s focus from the typical consumerist expectations of Christmas gifts to the stark reality that millions of children will be awaiting essential deliveries—food, medicine, warm clothing, and safe shelter—rather than toys.
Baxter underscores this contrast: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." Scheduled for December 5‑6, 2026, Save Point invites anyone with an internet connection and a passion for gaming to join the cause. Participants can register their interest through a dedicated portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging their audience, and resources to promote the event across social media. The charity also plans to provide a suite of digital assets—such as overlay graphics, donation trackers, and themed emotes—to help streamers personalize their broadcasts while maintaining brand consistency.
Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among gamers who share a common purpose: leveraging the joy of play to make a tangible difference in the lives of vulnerable children worldwide. By aligning the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to demonstrate that philanthropy can take many forms, and that the digital playground is a powerful new arena for compassion. In summary, Save Point represents an innovative blend of entertainment and empathy, offering an accessible platform for gamers to contribute, a learning opportunity for the charity to refine its approach, and a compelling narrative that reframes holiday giving. As the event approaches, the organization encourages anyone interested—whether a seasoned streamer, a casual player, or a viewer looking to donate—to get involved, spread the word, and help ensure that the most vulnerable children receive the essential deliveries that truly matter this Christmas.