This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, branded Save Point. The new venture is designed to tap into the enthusiasm of gamers and online audiences, offering a novel way for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just through traditional sponsorships but also by inviting individual players to become active participants in our cause,” Baxter explained.
“Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more accessible and can showcase how a different kind of supporter can make a real impact.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for the organization. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with both high‑profile streamers and everyday gamers after Save Point concludes. “If we can reach a larger slice of this community with clear information about what we do and why it matters, we’ll have taken a big step forward,” she said. “A successful outcome for us would be walking away with a fresh crew of supporters who are eager to game for us again because of the positive experience they had.” Baxter also highlighted the learning potential embedded in the event.
“Because this is our first foray into a gaming‑centric fundraiser, the feedback we collect will be priceless. It will help us refine and scale up future gaming events, making them bigger and more effective year after year.” In her view, gamers and streamers are often the "unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support.
She elaborated, "There’s a shared understanding among game lovers that we are a community driven by stories, imagination, and the desire to escape into new worlds through play. When we channel that passion into tangible, real‑world change, we demonstrate just how powerful and impactful the gaming community can be." Save Point forms a key component of Save the Children’s broader campaign titled “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to shift public attention toward the fact that, for millions of children worldwide, the most critical gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter noted, "In today’s digital age, you can have almost anything delivered to your doorstep with a tap on a screen.
Yet for countless children this festive season, the items they’re waiting for are life‑saving deliveries, not presents." The event itself is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants can sign up to take part in the fundraiser by registering their interest through the provided link, which will also supply guidance on how to set up a personal fundraising livestream. Once registered, gamers can choose to host their own streams, engage their followers, and encourage donations that go directly to Save the Children’s emergency relief efforts.
Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gamers who view charitable giving as an integral part of their online presence. By integrating donation mechanics into popular streaming platforms, the charity hopes to normalize the act of giving while people are immersed in their favorite games. This approach not only broadens the donor base but also educates viewers about the pressing needs of children in crisis zones. The partnership with TheKapFantastic is expected to draw his substantial follower base into the cause, leveraging his previous success in raising funds for the charity.
His involvement also serves as a proof‑of‑concept that individual creators can mobilize significant resources when they align their content with a clear humanitarian purpose. Looking ahead, Baxter expressed optimism that the insights gained from Save Point will inform a series of future initiatives that blend entertainment with philanthropy. "We’re excited to experiment with new formats, such as collaborative gaming tournaments, charity e‑sports leagues, and interactive donation challenges," she said.
"Each iteration will help us refine the model and expand our reach, ensuring that more children receive the critical support they need during the holiday season and beyond." In summary, Save the Children’s Save Point represents a strategic move to engage the digital generation, turning the collective love of gaming into a force for good. By offering an accessible, enjoyable way to contribute, the charity hopes to inspire a wave of sustained support that extends well beyond the two‑day event, ultimately delivering the essential supplies that countless children are waiting for this Christmas.