This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event titled "Save Point." The concept was conceived as a way to tap into the vibrant world of video games and the passionate audiences that follow them, offering a fresh, inclusive avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the spark for Save Point came from a broader ambition to deepen the charity’s relationship with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective," Baxter said. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do." The event will be anchored by a collaboration with popular online content creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising over £5,000 for Save the Children earlier in the year.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture ties with gamers, influencers, and their audiences beyond the two‑day window of the fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she explained. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is approaching the project as a learning experience as well as a fundraising opportunity. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. Baxter praised gamers and streamers as "unsung heroes of fundraising," noting that the gaming sector is beginning to set a "new, innovative standard" for charitable support.
She highlighted the shared values that bind gamers together: a love of narrative, imagination, and the escape that interactive play provides. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the public’s focus from material gifts to essential supplies that children in crisis need during the festive period—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast by comparing the ease of ordering a product online with the dire reality faced by millions of children: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event will run over two days, from December 5 to December 6, 2026.
Participants will be able to join the fundraiser by registering their interest through a dedicated link, which will also provide guidance on how to set up a personal livestream, choose fundraising targets, and promote their streams to friends and followers. The format is designed to be flexible: individual gamers can host their own streams, collaborate with other creators, or take part in organized challenges and tournaments curated by the charity. Beyond the immediate fundraising goal, Save Point seeks to create a lasting community of gaming‑based advocates for children’s rights. By offering a platform where players can see the tangible impact of their donations—such as real‑time updates on the number of meals provided or blankets distributed—the event aims to forge an emotional connection that encourages repeat involvement.
The charity is also planning to incorporate educational segments into the livestreams, featuring short documentaries, interviews with field workers, and stories from children who have directly benefited from previous deliveries. These pieces will help viewers understand the broader context of the campaign, reinforcing the message that every contribution, no matter how small, plays a part in delivering life‑saving aid. In addition to TheKapFantastic, Save the Children is in talks with several other high‑profile streamers and e‑sports teams to broaden the event’s reach. The goal is to attract a diverse audience that spans casual gamers, competitive players, and even non‑gaming supporters who are curious about the medium.
Overall, Save Point represents a strategic pivot for the charity, embracing digital culture to meet donors where they spend a significant portion of their time. By aligning the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to set a precedent for future collaborations that blend entertainment, technology, and philanthropy in innovative ways. If you’re interested in taking part, you can sign up through the provided registration link. Once enrolled, you’ll receive a toolkit that includes branding assets, suggested donation tiers, and technical tips for a smooth streaming experience.
Whether you’re a seasoned content creator or a newcomer eager to make a difference, Save Point offers a welcoming space to turn your passion for games into a powerful force for good.