This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as a one‑off partnership but as ongoing, individual supporters,” Baxter said.
“Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more accessible and showcases the diverse ways people can help.” To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year. Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their audiences beyond the two‑day event. “It would be remarkable if we could reach a wider slice of this community with stories about what we do and why it matters,” she explained.
“I’ll consider the event a massive win if we walk away with a fresh crew of supporters who are inspired to game for us again after their first experience.” Baxter also highlighted the learning potential embedded in the venture. “This is our first foray into this style of fundraising, so the feedback we gather will be priceless. It will help us refine and scale up future gaming‑centric events, making them bigger and more impactful each year.” In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support. She noted that the shared love of narrative, imagination, and immersive worlds among gamers creates a powerful common ground.
“When we channel that passion into real‑world change, we demonstrate just how influential the gaming community can be,” Baxter said. Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential items many children need during the season—food, medicine, warm clothing, and safe shelter. Baxter remarked, "In the digital age, anything can be delivered to your doorstep with a few clicks. For millions of children this Christmas, however, it isn’t toys they’re waiting for; it’s life‑saving deliveries that protect their childhoods." The event will run over two days, from December 5 to December 6, 2026. Participants can sign up by expressing interest through the provided link, after which they will receive guidance on setting up their own fundraising livestreams.
These streams will allow individuals to play games, engage with their audiences, and encourage donations in real time, turning entertainment into a conduit for charitable giving. By marrying the interactive nature of gaming with the urgency of humanitarian aid, Save the Children hopes to create a replicable model that other nonprofits can adopt. The organization envisions a future where gaming events become a staple in the charitable calendar, offering a fun, inclusive, and scalable way to mobilize resources for children in need.
In summary, Save Point represents a strategic pivot for Save the Children, leveraging the growing influence of the gaming sector to broaden its donor base, deepen community engagement, and ultimately deliver critical supplies to children who would otherwise go without during the holiday season. The charity invites anyone with a passion for games and a desire to make a difference to join the cause, promising that every stream, every chat comment, and every donation will help bring essential deliveries to the doors of children worldwide.