This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streaming event dubbed Save Point. The initiative is designed to merge the excitement of video games with the spirit of charitable giving, offering a novel way for supporters to contribute during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers and streamers alike, an event that felt natural for them and aligned with our mission,” she said.
“Not everyone can commit to a marathon or a long‑distance walk, so a gaming‑centric fundraiser provides a more inclusive avenue for people to get involved.” The event will feature a partnership with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter highlighted that this collaboration is just the beginning of a longer‑term strategy to cultivate relationships with influencers in the gaming world. “Our hope is to keep the conversation going after Save Point ends, reaching even more members of the gaming community with stories about the work we do and why it matters,” she explained.
“If we walk away with a fresh cohort of gamers who are eager to support us again, that would be a massive win.” Because this is the charity’s first foray into a gaming‑driven fundraiser, Baxter emphasized the learning potential inherent in the event. “We’ll be gathering feedback from participants, viewers, and partners, which will be invaluable as we refine and expand future gaming events,” she noted. “Each iteration will allow us to scale up, innovate, and deliver even greater impact year after year.” Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” observing that the gaming sector is setting a new, innovative standard for charitable support.
She pointed out that many gamers share a love of narrative, imagination, and escapism, and that these qualities can be harnessed to drive real‑world change. “When we channel that passion for play into tangible outcomes—whether it’s feeding children, providing medical care, or supplying warm clothing—we demonstrate just how powerful the gaming community can be when it rallies around a cause,” she said. Save Point forms part of Save the Children’s broader campaign titled “The One Delivery That Matters,” which launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries that children in need rely on—such as food, medicine, appropriate clothing, and safe shelter. Baxter underscored the contrast between typical holiday shopping and the urgent needs of vulnerable children: “Anyone can order a gadget or a toy with a few clicks, but for millions of youngsters this Christmas, the most critical deliveries are those that safeguard their health and future.” The event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. Once registered, gamers can choose to host their own streams, encourage donations from viewers, and even organize collaborative challenges with other creators to amplify the fundraising total.
Beyond the immediate financial goals, Save Point is intended to serve as a catalyst for ongoing engagement. By showcasing how a shared love of gaming can translate into concrete assistance for children worldwide, the charity hopes to embed a lasting sense of responsibility within the gaming community. This could lead to future collaborations, recurring charity streams, and perhaps even the development of in‑game fundraising mechanics that allow players to contribute directly while they play. In summary, Save the Children’s Save Point represents a pioneering step toward integrating modern digital culture with humanitarian aid.
By leveraging the reach and enthusiasm of gamers and streamers, the charity aims to deliver essential supplies to children in crisis, raise awareness of its mission, and lay the groundwork for a sustainable partnership with one of the fastest‑growing entertainment sectors. The event promises to be both a festive celebration of gaming and a powerful vehicle for change, proving that a simple click or a few hours of streaming can make a profound difference in the lives of children who need it most.