This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative merges video‑game play, live streaming and charitable giving into a single, accessible event that aims to draw in a broader audience of supporters. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a growing ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us interact with gamers not just as donors but as partners," she explained.
"Traditional fundraisers like marathons are fantastic, but they aren’t feasible for everyone. A gaming‑based event lowers the barrier to entry and showcases the diverse ways people can contribute to our cause." To give the project a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic. The influencer, who previously raised more than £5,000 for the charity earlier in the year, will serve as a flagship ambassador, helping to amplify the message and encourage fellow gamers to join the effort. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers and the wider digital entertainment ecosystem.
"Our hope is that after the event we’ll have opened a new channel of communication with this vibrant community," she said. "If we can educate more people about the work we do and why it matters, we’ll have turned a single event into a lasting pipeline of support." She added that the success of Save Point will be measured not only by the amount of money raised but also by the quality of the connections formed. "A true win would be walking away with a fresh crew of gaming enthusiasts who want to collaborate with us again, because they’ve experienced the impact of their play first‑hand," Baxter noted. Because this is Save the Children’s maiden venture into a gaming‑centric fundraiser, the organization anticipates a steep learning curve.
"We’re approaching this as a pilot, gathering feedback from participants, streamers and donors alike. That insight will shape larger, more ambitious gaming events in the years to come," she said. Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is beginning to set a "new, innovative standard" for charitable support. She highlighted the shared values that unite game lovers: storytelling, imagination and the desire to escape into new realms.
"When we channel that passion toward real‑world change, we demonstrate just how powerful the gaming community can be," she asserted. Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public focus from material gifts to essential supplies that children in crisis need during the festive season—food, medicine, warm clothing and safe shelter. Baxter underscored the stark contrast between typical holiday shopping and the urgent deliveries required to protect vulnerable youngsters: "Anyone can order a toy with a click, but for millions of children this Christmas, the most critical deliveries are those that keep them alive and preserve their childhoods." The event itself is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximize their impact. By streaming their gameplay, sharing personal stories about why they support Save the Children, and encouraging viewers to donate, gamers can turn hours of entertainment into tangible aid for children in need. In addition to the live‑stream component, Save Point will feature interactive challenges, leaderboards, and collaborative missions that encourage friendly competition while driving donations upward.
Special in‑game rewards, digital badges and shout‑outs from TheKapFantastic will be offered to top fundraisers, creating an incentive structure that blends fun with philanthropy. The charity also plans to showcase real‑time impact metrics during the streams, allowing viewers to see exactly how contributions translate into deliveries of food parcels, medical kits and winter clothing. This transparency is intended to deepen the emotional connection between donors and beneficiaries, reinforcing the message that every dollar streamed can become a life‑saving package. Looking ahead, Baxter expressed optimism that Save Point will become an annual fixture on the charity’s calendar.
"If the feedback is positive and the community responds enthusiastically, we’ll refine the format and expand it, perhaps partnering with additional creators, game developers and even e‑sports leagues," she said. "Our ultimate goal is to build a sustainable, gaming‑driven fundraising ecosystem that supports children worldwide year after year." By merging the immersive allure of video games with the generosity of livestream audiences, Save Point aims to set a precedent for how digital entertainment can be harnessed for social good. The charity hopes that the event will not only raise essential funds for children this Christmas but also inspire a new generation of gamers to view their hobby as a conduit for meaningful change. Interested participants can register their interest through the Save Point portal, where they will receive step‑by‑step instructions on configuring a fundraising stream, promotional assets and a timeline of the event’s schedule.
Whether you are a seasoned streamer, a casual player, or simply someone who wants to support children in need, Save Point offers a flexible, inclusive way to make a difference during the most giving time of the year.