This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day event dubbed Save Point, which will run on December 5 and 6, 2026. The concept merges the excitement of video games with live streaming, inviting both seasoned gamers and casual players to join a charitable cause through a medium they love. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the inspiration for Save Point stemmed from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted to create a platform where gamers could contribute in a way that feels natural to them," Baxter explained.
"Not everyone can sign up for a marathon or a long‑distance bike ride, but anyone with a console, a PC, or a smartphone can participate, making the event far more inclusive." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the organization earlier in the year. This partnership illustrates how individual influencers can mobilise their audiences for social good. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy: "Our goal is to keep nurturing relationships with gamers, streamers, and their fans long after Save Point concludes.
If we can turn a one‑off donation into an ongoing community of supporters who regularly champion our work, that would be a massive win." According to Baxter, the event also serves as a learning laboratory for the charity. "Because this is our first foray into a gaming‑centric fundraiser, every piece of feedback—from technical glitches to audience engagement metrics—will be priceless. It will help us refine future initiatives and scale up the impact year after year," she said.
Baxter described gamers and streamers as "the unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support. She highlighted a shared cultural thread among gamers: a love for narrative, imagination, and immersive experiences. "When we channel that passion into tangible, real‑world change, we showcase just how potent the gaming community can be," she added. Save Point is part of the larger "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast vividly: "You can order anything you want with a tap on a screen, but for millions of children this Christmas, the most coveted deliveries are the ones that keep them alive and protect their childhoods." The event will feature a series of livestreams where participants can set up personal fundraising channels, compete in gaming challenges, and unlock donation milestones. Viewers will have the opportunity to contribute directly through integrated donation links, and special incentives—such as exclusive in‑game items or shout‑outs from TheKapFantastic—will be offered to encourage higher giving levels. To join Save Point, interested individuals can register via the provided link, which will also supply guidance on how to set up a fundraising livestream, choose the right platform, and promote the event to their own networks.
The charity plans to supply a toolkit containing branding assets, suggested talking points, and technical support to ensure that even newcomers to streaming can run a smooth and effective fundraiser. Beyond the immediate financial goals, Save Point seeks to foster a lasting sense of community among participants. By sharing stories of the children who benefit from the deliveries—whether a family receiving emergency nutrition packs or a refugee camp gaining winter coats—the event hopes to humanise the impact and deepen donor empathy.
Baxter believes that this narrative approach aligns perfectly with gamers' appreciation for storytelling: "When you see the direct line between a viewer's chat donation and a child receiving a life‑saving medicine, it turns abstract goodwill into a concrete, feel‑good experience that motivates continued support." The charity also anticipates that the event will open doors for future collaborations with game developers, e‑sports teams, and other digital creators. Potential expansions could include in‑game charity skins, tournament brackets with prize pools directed to Save the Children, or even dedicated charity servers where players can explore specially designed worlds that highlight the challenges faced by children in crisis zones. In summary, Save Point represents an ambitious attempt to blend the dynamic, interactive nature of gaming with the urgent humanitarian mission of Save the Children. By leveraging the reach of streamers like TheKapFantastic and tapping into the generosity of the gaming community, the organization hopes to deliver essential supplies to children in need this Christmas, while also establishing a replicable model for future digital‑first fundraising campaigns.