This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed “Save Point.” The initiative is designed to tap into the enthusiasm of gamers and content creators, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not only through corporate partnerships but also through individual supporters who might not be able to take part in traditional physical challenges like marathons,” Baxter explained.
“A gaming‑centric event is far more accessible, and it showcases how a different kind of participant can make a meaningful impact.” To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences beyond the immediate event. “If we can reach a larger slice of this community with clear information about what we do and why it matters, that would be a massive win,” she said.
“I’ll consider the event a triumph if we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had.” Baxter also highlighted the learning potential embedded in the pilot event. “Because this is our first foray into a gaming‑based fundraiser, the feedback we gather will be priceless.
It will guide us in scaling up and refining future gaming events, making them even more effective year after year.” She described gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming world is “setting a new, innovative standard” for charitable support. According to Baxter, there is a shared cultural understanding among gamers—a love of storytelling, imagination, and the escapism that comes from immersing oneself in virtual realms.
“When we channel that passion into real‑world change, we demonstrate just how powerful and influential the gaming community can be,” she said. Save Point forms part of the broader “The One Delivery That Matters” campaign, which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in need. Baxter explained that while many people can order anything they desire with a few clicks, for millions of children this Christmas, the most vital deliveries are not toys or sweets but life‑saving essentials such as food, medicine, warm clothing, and safe shelter.
“The contrast is stark,” she remarked. “For us, it’s about delivering hope and protection, not just presents.” The event is scheduled for December 5‑6, 2026. Participants can sign up to take part in the fundraiser by registering their interest, after which they will receive guidance on how to set up a fundraising livestream.
The format encourages individuals to stream their gameplay, engage their audience, and rally donations in real time, turning entertainment into a conduit for charitable giving. Beyond the immediate fundraising goal, Save Point aims to create a lasting community of gamers who view charitable work as an integral part of their hobby. By integrating fundraising into the fabric of gaming culture, Save the Children hopes to inspire ongoing support that extends well beyond the two‑day event.
The charity plans to analyze metrics such as viewer numbers, donation totals, and participant feedback to refine future iterations of the program. In addition to the core livestream component, Save Point will feature special challenges, exclusive in‑game items, and collaborative streams with other popular creators.
These elements are intended to boost engagement and provide donors with a sense of participation and reward. For example, certain milestones might unlock unique digital badges or unlock access to behind‑the‑scenes content, reinforcing the connection between the gaming experience and the charitable impact. The partnership with TheKapFantastic also serves as a proof of concept for leveraging influencer reach.
Earlier in the year, the streamer’s solo fundraising effort generated over £5,000, demonstrating the potential of individual creators to mobilize their audiences for a cause. Moving forward, Save the Children intends to broaden its network of gaming ambassadors, inviting a diverse array of voices from different genres and platforms to join the effort.
Overall, Save Point represents a strategic pivot for the charity, aligning its fundraising approach with contemporary digital habits and the growing cultural significance of gaming. By embracing live streaming, interactive challenges, and community‑driven philanthropy, Save the Children is positioning itself at the forefront of innovative charitable fundraising, while simultaneously delivering critical aid to children who need it most during the holiday season.