This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a two‑day event titled Save Point, which will run from December 5 to December 6, 2026. The initiative blends live video‑game streaming with traditional charitable fundraising, aiming to tap into the enthusiasm of gamers worldwide and translate that energy into tangible support for vulnerable children.
Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s relationship with the gaming community. “We wanted a way to connect with gamers that felt natural and inclusive,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon or a streaming marathon is far more accessible for many people. It gives us a chance to showcase how a different type of supporter can make a real impact.” The event is being co‑hosted with popular online content creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
Baxter highlighted the partnership as a stepping stone toward a longer‑term strategy of building sustained relationships with influencers in the gaming space. “If we can reach even a handful of new supporters who discover our work through this event and decide to keep gaming for us, that would be a huge win,” she said. “We’re hoping to create a community of gamers who see charitable giving as an integral part of their play.” Save Point is part of the broader “The One Delivery That Matters” campaign, slated to launch in November 2026. The campaign seeks to shift the public’s focus from material gifts to essential supplies for children in crisis—food, medicine, warm clothing, and safe shelter—especially during the Christmas period when demand spikes.
Baxter underscored the urgency: “For many children, the most important delivery this holiday season isn’t a toy; it’s the basics that keep them alive and healthy.” The format of Save Point will involve a series of live streams where participants—both professional gamers and casual players—broadcast their gameplay while encouraging viewers to donate. Viewers can contribute directly through integrated donation links, and the event will feature milestones, challenges, and special guest appearances to keep the momentum high. All proceeds will be earmarked for the delivery of essential items to children in need during the festive season.
Baxter sees the gaming community as “the unsung heroes of fundraising” and believes that the sector is setting a “new, innovative standard” for charitable work. She noted that gamers share a love for storytelling, imagination, and immersive worlds, which can be harnessed for real‑world impact.
“When we turn the passion for play into a force for change, we demonstrate just how powerful the gaming community can be,” she said. Beyond the immediate fundraising goals, Save Point is also a learning platform for the charity.
This is the first time Save the Children has organized a gaming‑centric fundraiser, and the organisation expects to gather valuable feedback on what works and what doesn’t. “The insights we gain will help us design larger, more ambitious gaming events in the years to come,” Baxter explained. “We want to refine the experience for both donors and participants, making each subsequent event more engaging and effective.” To join the initiative, interested individuals can sign up through a dedicated registration page.
Once registered, participants will receive guidance on setting up a livestream, tips for engaging an audience, and best practices for promoting the cause. The charity also plans to provide promotional assets, such as overlays, banners, and pre‑written donation prompts, to help streamers maintain a professional and compelling broadcast.
The partnership with TheKapFantastic is expected to draw his sizable follower base into the fold, but the charity is also reaching out to other creators across platforms like YouTube, TikTok, and Facebook Gaming. By diversifying the pool of streamers, Save the Children hopes to attract a wide demographic of viewers, from seasoned esports fans to casual mobile gamers. In addition to live streams, the event will feature a series of curated gaming challenges—speed‑run contests, charity raids in popular multiplayer titles, and creative build‑off competitions in sandbox games.
Winners of these challenges will receive recognition on the charity’s official channels and may be awarded exclusive digital badges that signal their contribution to the cause. Baxter emphasized that the ultimate metric of success will not just be the amount of money raised, but the lasting relationships forged with the gaming community. “If we walk away with a new crew of supporters who want to keep gaming for us, that’s the real victory,” she said.
“We’re building a bridge between the worlds of play and philanthropy, and we hope that bridge will stay strong long after the two‑day event ends.” Save Point illustrates a growing trend where charities are experimenting with novel fundraising formats to meet younger, digitally‑savvy audiences where they spend their time—online. By leveraging the interactive nature of streaming, the immediacy of real‑time donations, and the communal spirit of gaming, Save the Children aims to set a precedent for future campaigns that blend entertainment with empathy. For those eager to participate, the registration link is available on the charity’s website. Once signed up, participants will receive a welcome pack containing step‑by‑step instructions for setting up a streaming channel, tips on audience engagement, and information about the specific delivery projects their donations will support.
The charity encourages participants to share their personal stories and motivations for joining, fostering a sense of community and shared purpose throughout the event. In summary, Save Point represents an innovative fusion of gaming culture and charitable giving, offering an accessible avenue for individuals to contribute to a vital cause during the holiday season. By turning screens into platforms for generosity, Save the Children hopes to deliver life‑saving supplies to millions of children who need them most, while also showcasing the transformative power of the gaming community.