This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the video‑game community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project’s origins. "Save Point was conceived out of a genuine desire to interact more closely with gamers and streamers," Baxter said. "We wanted an avenue that would be inclusive for supporters who might not be able to take part in traditional challenges like marathons.
A gaming‑based fundraiser offers a lower‑barrier entry point while still allowing us to highlight the unique contributions that a different kind of backer can make." To bring the event to life, Save the Children has teamed up with popular online creator and live‑streamer TheKapFantastic, a personality who already helped the charity raise more than £5,000 earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers in the gaming sphere.
"Our goal is to keep building bridges with gamers and streamers long after Save Point concludes," she explained. "If we can reach a wider audience within this community and share the story of what we do and why it matters, that would be a massive win. I’ll consider the event a success if we walk away with a fresh cohort of supporters who are eager to game for our cause again because of the experience they had with us." Baxter also highlighted the educational value of the initiative. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather will be priceless.
The feedback will shape larger, more ambitious gaming events in the years to come," she noted. She described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support.
"There’s a shared understanding among game‑lovers that we’re a community driven by stories, imagination, and the thrill of escaping into new realms through play. When we channel that passion into real‑world impact, we demonstrate just how powerful and effective the gaming community can be," Baxter added.
Save Point forms a key part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the public’s focus from material gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter. "Anything you can think of can be delivered to a doorstep with a few taps on a screen," Baxter observed.
"But for millions of children this holiday season, it isn’t toys or sweets they’re awaiting—it’s the life‑saving deliveries that will protect their childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By merging the excitement of gaming with a clear humanitarian purpose, Save the Children hopes to inspire a new wave of digital philanthropy, proving that a love of play can translate into tangible, lasting change for vulnerable children around the globe.