This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, aptly named Save Point. The initiative blends live streaming, interactive play and charitable giving into a single, accessible event that aims to draw in a new wave of supporters from the digital entertainment world. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "We wanted a platform where we could interact with the gaming community not just through one‑off partnerships, but in a way that invites individual contributors to take part," she explained.
"Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more inclusive, allowing us to showcase the impact that a different kind of supporter can make." To give the event a recognizable face, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year. Baxter emphasised that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers and their audiences.
"If we can reach more people in this vibrant community and educate them about the work we do and why it matters, that would be a massive win," she said. "I’ll consider the event a triumph if, after it concludes, we have a fresh cohort of gamers who want to partner with us again because of the positive experience they had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning curve involved. "The feedback we collect will be priceless. It will help us refine the format and scale up future gaming events, making them bigger and more effective each year," she added.
Baxter also praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. She described the community as one built on a shared love of storytelling, imagination and the escapism that video games provide. "When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be," she said.
Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in need.
While many children anticipate presents, millions are instead hoping for deliveries that could mean the difference between life and death – food, medicine, warm clothing and a safe place to sleep. "Anything you can order online can be delivered to your doorstep with a few taps," Baxter observed. "But for countless children this Christmas, it isn’t toys they’re waiting for – it’s the deliveries that will safeguard their health and preserve their childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream, choosing a platform, and promoting the cause to their followers. The charity encourages both seasoned streamers and newcomers to join, emphasizing that every hour of gameplay streamed can translate into tangible support for children facing hardship. Beyond the two‑day marathon, Save Point aims to create a lasting legacy. By showcasing the potential of gaming as a fundraising tool, the charity hopes to inspire other organisations to explore similar collaborations.
The event also serves as a testing ground for innovative donation mechanisms, such as in‑game purchase triggers, viewer‑driven tip jars, and partnership‑sponsored challenges that reward both the streamer and the audience with exclusive digital content. In addition to the primary livestream, Save Point will feature a series of side activities: developer Q&A panels, charity‑themed gaming tournaments, and behind‑the‑scenes looks at how donations are allocated to projects on the ground. These supplemental components are designed to keep viewers engaged throughout the 48‑hour window and to educate them about the tangible outcomes of their contributions. Baxter concluded with a hopeful note: "The gaming community has always been about pushing boundaries and forging new experiences.
By turning that energy toward helping vulnerable children, we’re not just raising funds – we’re building a bridge between two worlds that might otherwise never intersect. We’re excited to see where this journey takes us and grateful for anyone who wants to be part of it." If you’re interested in taking part, simply click the registration link, follow the setup instructions, and start planning your own Save Point livestream.
Whether you’re a solo player, a collaborative squad, or a content creator with a dedicated fanbase, your participation can help deliver the essential supplies that countless children need this Christmas, turning a season of giving into a season of life‑saving support.