This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, aims to tap into the enthusiasm of gamers and online creators to raise awareness and funds for children in need during the most critical time of the year. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform where we could interact with gamers not just as donors but as partners,” Baxter said. “Many people can’t commit to running a marathon or climbing a mountain, but a gaming marathon or a livestream marathon is far more inclusive and gives a different kind of supporter the chance to make a tangible impact.” The event will be anchored by popular online content creator and streamer TheKapFantastic, who earlier this year helped Save the Children raise more than £5,000 through his own channel. His involvement underscores the growing trend of influencers leveraging their audiences for social good. Baxter emphasized that the partnership with TheKapFantastic is just the beginning; the charity hopes to forge lasting relationships with a broader network of gamers, streamers, and e‑sports teams once the event concludes.
“It would be amazing to reach a wider slice of the gaming community with information about what we do and why it matters,” she explained. “If we walk away from Save Point with a fresh cohort of supporters who are eager to game for us again, that would be a massive win.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization is treating the event as a learning laboratory.
“We’ll be gathering feedback from participants, viewers, and partners to refine our approach,” Baxter noted. “The insights we collect will help us design even bigger, more ambitious gaming events in the years to come.” Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” highlighting how the gaming sector is pioneering a new, innovative standard for charitable giving. She pointed out that many gamers share a love of narrative, imagination, and immersion—qualities that can be harnessed to drive real‑world change. “When we channel that passion for play into a force for lasting impact, we showcase just how powerful the gaming community can be,” she said.
Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children living in crisis. Baxter illustrated the contrast: “Anyone can order a toy or a treat with a click, but for millions of children this Christmas, the most vital deliveries are food, medicine, warm clothing, and a safe place to sleep.” The charity’s messaging underscores that while the world enjoys the convenience of door‑to‑door deliveries, many children are still waiting for the very basics that keep them alive and healthy.
By aligning the Save Point event with this narrative, Save the Children hopes to turn the act of gaming into a conduit for delivering life‑saving aid. Participants can join Save Point by registering their interest through the charity’s website. Once signed up, they will receive guidance on setting up a fundraising livestream, including tips on promoting the stream, engaging viewers, and integrating donation mechanisms. The charity will also provide promotional assets, such as overlays and badges, to help streamers personalize their broadcasts while maintaining a consistent visual identity for the campaign.
In addition to the main livestreams, Save Point will feature a series of side events, including charity tournaments, speed‑run challenges, and collaborative play sessions with well‑known gaming personalities. These activities are designed to keep the audience engaged over the two‑day period and encourage continuous giving throughout the event.
The initiative also plans to incorporate interactive elements, such as viewer polls that determine in‑game challenges or milestones, and real‑time donation trackers that display progress toward specific goals—like the number of meals provided or the quantity of winter coats distributed. By making the impact of each contribution visible, the event aims to foster a sense of collective achievement among participants.
Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture in the charity’s fundraising calendar. “If this pilot proves successful, we envision expanding to larger platforms, partnering with game developers for in‑game charity items, and perhaps even integrating blockchain‑based donation tracking for transparency,” she said. Overall, Save Point represents a strategic effort by Save the Children to meet young people where they spend a significant amount of their time—online, in virtual worlds, and behind screens.
By translating the energy and creativity of the gaming community into concrete support for vulnerable children, the charity hopes to set a precedent for how nonprofit organizations can innovate their fundraising models in the digital age. For anyone interested in joining the cause, the registration link is available on Save the Children’s official site. By signing up, gamers and streamers will not only have the chance to entertain their audiences but also to make a meaningful difference in the lives of children who are counting on essential deliveries this Christmas.