This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed "Save Point." The initiative is designed to harness the enthusiasm of gamers and the reach of online streaming platforms to generate support for children in need during the most vulnerable time of the year. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to engage gamers not just as occasional donors but as active partners in our mission," she explained.
"Save Point gives us that bridge, allowing us to work with both established content creators and individual supporters who might not be able to take part in traditional fundraisers like marathons or galas." "Not everyone can run a marathon, and not everyone can attend a high‑profile dinner," Baxter continued. "A gaming‑centric event is far more accessible.
It opens the door for people who spend their evenings playing, chatting, and streaming to contribute in a way that feels natural to them. In doing so, we can showcase the impact that a different kind of supporter can have when they channel their passion for games into charitable action." To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic. The influencer previously organized a charity stream earlier this year that raised more than £5,000 for the organization, proving the potential of such collaborations. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy.
"We hope to keep building relationships with gamers, streamers, and their audiences long after Save Point concludes," she said. "If we can reach more people in this community with clear information about what we do and why it matters, the ripple effect could be huge." Baxter outlined her criteria for success: "A massive win for us would be walking away from this event with a fresh crew of supporters who are excited to game for us again, because they’ve had a positive experience and see the tangible difference their play can make." She also highlighted the learning aspect of the venture. "Because this is our first foray into a gaming‑driven fundraiser, the feedback we collect will be priceless. It will help us refine the format, improve the technical setup, and ultimately scale up to even bigger and better gaming events in the years to come." Describing gamers and streamers as "the unsung heroes of fundraising," Baxter noted that the gaming world is carving out a new, inventive standard for charitable support.
"There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play. When we turn that love of gaming into a catalyst for real‑world, lasting change, we demonstrate just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to the essential supplies that many children will be waiting for this December—items such as nutritious food, vital medication, warm clothing, and safe shelter. Baxter summed up the message: "Anything you can imagine being delivered to your doorstep with a tap of a screen can become a lifeline for a child in need.
For millions of children this Christmas, it isn’t toys or candy they’re hoping for—it’s the deliveries that will save lives and protect their childhoods." The Save Point event is scheduled for the weekend of December 5‑6, 2026. Participants will be able to sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to maximize donation totals. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a memorable, high‑impact experience that not only raises funds but also builds a lasting community of gamers committed to making a difference.
In practical terms, the event will feature a series of live streams hosted by TheKapFantastic and other invited creators, each playing popular titles, hosting challenges, and interacting with chat audiences to encourage donations. Viewers will have the option to contribute directly through integrated donation links, and special milestones—such as unlocking in‑game rewards or achieving community goals—will be tied to fundraising targets. The charity plans to showcase real‑time updates on how the money raised is being allocated to critical winter deliveries, reinforcing transparency and motivating continued support. Beyond the immediate financial goal, Save Point aims to educate the gaming audience about the broader issues affecting children worldwide.
Through curated content, interviews with field workers, and storytelling segments woven into the livestreams, participants will gain insight into the harsh realities faced by children in conflict zones, disaster‑struck regions, and impoverished communities. This educational layer is intended to transform one‑off donors into informed advocates who will champion the cause long after the screens go dark. By leveraging the interactive nature of live streaming, the event also offers a unique feedback loop. Participants can ask questions, suggest ideas for future campaigns, and directly interact with Save the Children staff, fostering a sense of partnership rather than a one‑way donation model.
This collaborative spirit aligns with Baxter’s vision of creating a sustainable, mutually beneficial relationship between the charity and the gaming ecosystem. In summary, Save Point represents an innovative approach to modern philanthropy, merging the digital culture of gaming with the timeless mission of protecting children’s futures.
It promises to be an accessible, engaging, and impactful way for gamers of all skill levels to contribute to a cause that matters deeply during the holiday season and beyond.