This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept, which merges the excitement of video games with the generosity of online audiences, is being championed by Fiona Baxter, the organisation’s senior fundraising manager, in an interview with GamesIndustry.biz. Baxter says the idea for Save Point grew out of a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted to create something that would resonate with gamers and streamers, not just as a one‑off donation drive but as an ongoing partnership," she explains. "Not everyone can sign up for a marathon or a long‑distance bike ride, so a digital event like this is far more inclusive. It opens the door for a whole new type of supporter who can contribute through the medium they love most—play." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for the charity through his own channel. Baxter emphasizes that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and their audiences beyond the two‑day window of the fundraiser.
"Our hope is that, after Save Point, we’ll have introduced a fresh cohort of supporters to the work we do and why it matters," she says. "If we walk away with a new crew of gamers who are eager to partner with us again, that will be a massive win." Because this is Save the charity’s first foray into a gaming‑centric fundraiser, Baxter acknowledges that there will be a steep learning curve. "We’re approaching this as a pilot," she notes.
"The feedback we gather—from technical logistics to audience engagement—will be crucial for shaping larger, more ambitious gaming events in the years to come." She also praises the role of gamers and streamers as "unsung heroes of fundraising," observing that the gaming ecosystem is "setting a new, innovative standard" for charitable support. "Gamers are storytellers at heart," Baxter adds. "We share a love for imagination, narrative, and escaping into new worlds. When we channel that passion into real‑world impact, we demonstrate just how powerful the gaming community can be when it rallies around a cause." Save Point is part of a broader campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from traditional gifts to essential supplies for children in crisis. Baxter points out that, for many youngsters, the most important present this year will be a delivery of food, medicine, warm clothing, or a safe place to sleep—not toys or confectionery. "Think about how easy it is to order anything with a few taps on a screen," she says.
"For millions of children, however, the deliveries they need this Christmas are matters of survival and dignity. Our message is that every click, every stream, every donation can translate into life‑saving aid for a child in need." The event itself is scheduled for December 5‑6, 2026. Over those two days, participating streamers will host live gaming sessions, challenges, and interactive giveaways, all while encouraging viewers to donate to specific projects such as school meal programmes, emergency medical kits, and winter clothing drives. Viewers will have the option to set up their own fundraising streams, creating a ripple effect of peer‑to‑peer support.
To get involved, interested individuals can sign up through a dedicated registration portal. Once registered, participants will receive a toolkit that includes branding assets, suggested donation tiers, and technical guidance on how to set up a high‑quality livestream. The toolkit also offers tips on how to engage audiences—such as incorporating charity milestones, offering exclusive in‑game rewards, or collaborating with other creators to broaden reach. Baxter stresses that the success of Save Point will be measured not only by the total amount raised but also by the depth of community engagement it fosters.
"We want to see lasting relationships form, where gamers continue to champion our cause long after the stream ends," she says. "If we can turn a single event into an ongoing network of advocates, that would be a game‑changing outcome for the charity." In addition to fundraising, the event will feature educational segments that highlight the realities faced by children in conflict zones, refugee camps, and areas hit by natural disasters.
These segments aim to give viewers a clearer picture of how their contributions translate into tangible improvements—whether it’s providing a safe shelter for a family displaced by war or delivering a vaccine to a remote village. The partnership with TheKapFantastic also includes a special charity auction, where exclusive in‑game items, signed memorabilia, and personal gaming sessions with the streamer will be offered to the highest bidders.
Proceeds from the auction will be earmarked for emergency response kits, ensuring that funds are directed to the most urgent needs. Overall, Save Point represents a bold experiment in merging digital culture with humanitarian aid.
By leveraging the reach and enthusiasm of the gaming community, Save the Children hopes to set a precedent for how charities can innovate fundraising in the digital age. As Baxter puts it, "When we combine the power of play with the power of compassion, we create a force that can change lives—one stream, one game, one donation at a time."