This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not only through formal partnerships but also on an individual level,” Baxter explained. “Not everyone is able to take part in a marathon or a physical challenge, so an event like this is far more inclusive. It showcases the diverse ways supporters can make a difference.” To give the event a strong digital presence, Save the Children has teamed up with popular online personality and streamer TheKapFantastic.
The creator, who previously raised more than £5,000 for the charity earlier in the year, will serve as a headline ambassador, helping to draw attention to the fundraiser and encouraging fellow gamers to join the cause. Baxter emphasized that the charity’s goal extends beyond the two‑day event itself.
“We’re eager to continue nurturing relationships with gamers and streamers long after Save Point concludes,” she said. “If we can reach a broader audience within this community and convey why our work matters, that would be a massive win. Success, for us, means walking away with a fresh cohort of supporters who are excited to game for Save the Children again because of the positive experience they had with us.” She also highlighted the learning component of the initiative.
“Because this is our first foray into a gaming‑based fundraiser, the insights and feedback we gather will be priceless. They’ll help us refine and expand our approach, making future gaming events even larger and more impactful year after year.” Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support.
She pointed out the shared values that unite gaming enthusiasts: a love of storytelling, imagination, and the escapism that comes from immersing oneself in virtual worlds. "When we channel that passion for play into tangible, real‑world change, we demonstrate just how potent the gaming community can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in need. While many children anticipate toys and sweets, millions are instead awaiting life‑saving deliveries such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored this stark contrast, saying, "In the digital age, you can have almost anything delivered to your doorstep with a few clicks. Yet for countless children this Christmas, the items they’re hoping for aren’t toys or treats—they’re the basics that protect their health and wellbeing." Participants in Save Point can sign up through a dedicated registration link, where they will receive guidance on setting up their own fundraising livestreams.
By streaming their gameplay, sharing personal stories, and encouraging viewers to donate, participants help amplify the charity’s reach and drive contributions toward the essential deliveries highlighted by the campaign. The event also presents an opportunity for the gaming industry at large to showcase its capacity for social good. As more developers, publishers, and influencers recognize the potential of charitable collaborations, initiatives like Save Point could become a regular feature on the calendar, offering a sustainable model for ongoing support. In summary, Save the Children’s Save Point represents a forward‑thinking blend of entertainment and philanthropy.
By leveraging the popularity of gaming and the connective power of livestreaming, the charity hopes to engage a new demographic of donors, gather valuable insights for future campaigns, and ultimately deliver critical resources to children who need them most during the festive season. The organization invites anyone interested in merging their love of games with a meaningful cause to join the event, promising an experience that is both fun and profoundly impactful.