This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The event, which will run over two days in early December, merges the excitement of video games with live streaming to generate donations for children in need.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create a platform where gamers and streamers could rally around a cause that matters to them, while also giving us a new avenue to reach supporters who might not be able to take part in traditional challenges like marathons,” Baxter explained.
Unlike physically demanding events, a gaming fundraiser offers a more inclusive entry point. “Not everyone can run a marathon, but almost anyone can sit at a computer or console and play,” she said. “Save Point lets us highlight the diverse ways people can contribute, showing that a gamer’s time and enthusiasm can translate into real‑world impact.” To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic.
The influencer previously organized a fundraiser earlier this year that netted over £5,000 for the charity, demonstrating the potential of digital audiences to mobilise funds quickly. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their followers. “We hope to keep the conversation going long after the livestream ends,” Baxter said.
“If we can introduce more people in the gaming sphere to the work we do and why it matters, that’s a win. Success for us will look like a growing community of gamers who choose to support Save the Children again, simply because they’ve had a positive experience with us.” Because Save Point is a brand‑new format for the charity, the team is treating it as a learning laboratory. “We’ll be gathering a lot of feedback—from technical hiccups to audience engagement metrics—and that data will shape future, larger‑scale gaming events,” Baxter noted.
“Each iteration will be better than the last, allowing us to refine how we blend entertainment and philanthropy.” Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming sector is beginning to set a “new, innovative standard” for charitable support. She highlighted a cultural trait common among gamers: a love for storytelling, imagination, and immersive worlds. “When we channel that passion into a force for tangible change, we illustrate just how influential the gaming community can be,” she said. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026.
The campaign aims to shift public focus from the usual holiday gifts to the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the urgent needs of vulnerable children. “Anything you can order online can be delivered with a tap of a screen,” she observed.
“But for millions of children this season, the deliveries they’re hoping for aren’t toys or sweets—they’re life‑saving provisions that protect their health and future.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to join the fundraiser, receive guidance on setting up their own livestream, and learn how to embed donation links and interactive challenges into their streams. The charity hopes that by providing clear instructions and support, a wide range of creators—from seasoned professionals to enthusiastic newcomers—will feel empowered to contribute. In addition to the primary livestreams, Save the Children plans to feature a series of side activities: community gaming tournaments, Q&A sessions with child‑rights experts, and behind‑the‑scenes looks at how donations are allocated.
These supplementary elements are designed to keep viewers engaged, educate them about the impact of their contributions, and foster a sense of shared purpose. By marrying the digital playground with a humanitarian mission, Save the Children aims to demonstrate that modern philanthropy can thrive in virtual spaces. The organization believes that as more people spend time online, especially in interactive entertainment, there is a growing opportunity to turn leisure into a catalyst for social good. If you’re interested in taking part, you can register your interest through the link provided by the charity.
Once signed up, you’ll receive a toolkit that covers everything from technical setup and best practices for audience interaction to storytelling tips that help convey the urgency of the cause. Whether you’re a solo streamer, part of a gaming clan, or simply a passionate player wanting to make a difference, Save Point offers a flexible, accessible way to contribute to the wellbeing of children worldwide during the most giving time of the year.