This holiday season, Save the Children is set to debut its first ever gaming‑focused and live‑streaming fundraiser, an initiative dubbed Save Point. The new event is designed to tap into the enthusiasm of gamers and online content creators, offering a fresh avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just through traditional partnerships, but also by inviting individual players and streamers to take part directly,” she explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, so an event like this is far more inclusive and demonstrates how a different type of supporter can make a tangible impact.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers beyond the immediate event. “If we can reach a wider audience within this community and share the story of what we do and why it matters, that would be a massive win,” she said.
“I’ll consider the event a huge success if we walk away with a new cohort of supporters who want to keep gaming for us because of the positive experience they had.” Because Save Point is a first‑time venture for the charity, Baxter highlighted the learning potential embedded in the project. “We’re gathering feedback in real time, and that insight will be priceless as we look to scale up and improve future gaming‑focused fundraisers,” she noted. “Each lesson learned will help us craft larger, more ambitious events year after year.” Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is setting a novel, inventive standard for charitable support.
She described the gaming community as a group united by a love of storytelling, imagination, and the escape that interactive play provides. “When we channel that passion into a force for real‑world, lasting change, we showcase just how powerful and impactful the gaming community can be,” she said. Save Point forms part of Save the Children’s broader campaign titled "The One Delivery That Matters," which is slated to launch in November 2026. The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas are not toys or sweets, but essential supplies such as nutritious food, lifesaving medicine, warm clothing, and a safe place to sleep.
Baxter underscored this point, saying, "Anything you can order online and have delivered to your door with a tap of a screen is a convenience for many, but for countless children this festive season, the deliveries they’re waiting for are the ones that will literally save lives and protect their childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants will have the opportunity to sign up, set up their own fundraising livestreams, and rally their audiences to donate toward the cause. Those interested can register their interest through the provided link, which will also supply guidance on how to configure a successful fundraising stream, from technical setup to audience engagement strategies. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a replicable model for future collaborations with the digital entertainment sector.
The organization envisions a scenario where gaming events become a regular fixture in its fundraising calendar, each iteration building on the insights and community connections forged during Save Point. In doing so, they aim to harness the collective power of gamers worldwide, turning playtime into a catalyst for positive change and ensuring that more children receive the essential deliveries they need during the holiday season and beyond. Overall, Save Point represents a bold step forward for charitable fundraising, illustrating how innovative approaches can broaden participation, deepen donor engagement, and ultimately deliver life‑changing aid to those who need it most.