This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑streaming fundraiser, an event dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, aims to merge the enthusiasm of the gaming community with the charity’s mission to deliver vital supplies to children in need during the festive period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organization’s connection with gamers.
"Save Point gives us a platform to interact with the gaming world, both through strategic partnerships and individual supporters," Baxter explained. "Not everyone is able to take part in a marathon or similar physical challenge, so an event like this is far more inclusive and showcases the diverse ways people can contribute." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for Save the Children earlier in the year.
This collaboration highlights the growing trend of content creators leveraging their audiences for social good. Baxter emphasized that the partnership is just the beginning: "We hope to continue nurturing relationships with gamers and streamers long after Save Point concludes. Reaching a wider segment of this community with information about our work and why it matters would be a massive win." According to Baxter, the true measure of success will be the emergence of a new cohort of supporters who, after experiencing the event, choose to “game for us” again. "If we walk away with a fresh crew of enthusiastic backers who want to keep collaborating because of their positive experience, that would be a huge triumph," she said.
Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. "There are countless learning opportunities embedded in this event. The feedback we gather will be priceless and will help us design even larger, more impactful gaming events in the years to come," Baxter noted. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural affinity gamers have for storytelling, imagination, and immersive worlds, stating, "When we channel that passion for play into tangible, real‑world change, we demonstrate just how influential the gaming community can be." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the holiday narrative for millions of children who will be awaiting essential deliveries—such as nutritious food, medicines, warm clothing, and safe shelter—rather than traditional presents. Baxter highlighted the stark contrast: "Anything you can order with a few clicks can be delivered to your door, but for countless children this Christmas, it isn’t toys they need. It’s life‑saving deliveries that protect their childhoods." The event’s format will combine live gaming sessions, interactive challenges, and donation drives, all streamed across major platforms.
Participants can sign up to host their own fundraising livestreams, with the charity providing resources and guidance on how to set up effective donation mechanisms. By blending entertainment with philanthropy, Save Point aims to attract both seasoned gamers and newcomers who wish to make a difference. In addition to the main streaming schedule, the charity plans to feature guest appearances from prominent figures in the gaming industry, panel discussions on the role of digital communities in humanitarian work, and behind‑the‑scenes looks at how the funds raised will be allocated. This multifaceted approach is designed to keep viewers engaged, informed, and motivated to contribute throughout the two‑day window.
Baxter stressed the importance of transparency: "Every pound raised will be tracked and reported back to our supporters, showing exactly how those resources are turned into food parcels, medical kits, winter coats, and safe sleeping spaces for children in crisis zones." To join the movement, interested individuals can register their interest via the Save Point sign‑up page. Once registered, they will receive detailed instructions on how to set up a fundraising livestream, tips for maximizing audience interaction, and access to a community forum where participants can share strategies and celebrate milestones together. In summary, Save Point represents a pioneering step for Save the Children, marrying the dynamic world of gaming with the urgent need to deliver essential aid to vulnerable children during the festive season. By tapping into the creativity, generosity, and reach of the gaming community, the charity hopes to set a precedent for future digital‑first fundraising initiatives, proving that play can indeed be a powerful catalyst for real‑world change.