This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an initiative they have christened "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the vibrant gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. Baxter explains that Save Point is designed to open new avenues for interaction with gamers, both through formal partnerships and the involvement of individual supporters. "Not everyone can take on a marathon or a long‑distance bike ride," she notes, "so an event that revolves around gaming is far more inclusive, allowing us to showcase the impact that a different kind of supporter can have." By leveraging the accessibility of video games and streaming platforms, the charity hopes to attract participants who might otherwise feel disconnected from traditional fundraising formats. A key element of the campaign is a collaboration with popular online content creator and streamer known as TheKapFantastic.
This influencer has already demonstrated a knack for charitable work, having raised more than £5,000 for Save the Children earlier in the year. The partnership aims to amplify the reach of Save Point, drawing in TheKapFantastic’s audience and encouraging them to join the cause through their own livestreams, donation drives, or in‑game challenges. Looking beyond the immediate event, Baxter emphasizes the charity’s desire to cultivate lasting relationships with gamers and streamers.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she says. "I’ll consider the event a massive success if we walk away with a fresh crew of supporters who want to keep gaming for us because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve.
"There are a lot of learning opportunities built into this event," Baxter adds. "The feedback we receive will be invaluable and will help us shape bigger and better gaming events year after year." The charity plans to use insights gathered from participant engagement, donation patterns, and technical logistics to refine future initiatives, potentially scaling up to multi‑day tournaments, charity esports leagues, or collaborative in‑game items whose sales benefit the cause. Baxter also highlights the often‑overlooked role that gamers and streamers play in the fundraising ecosystem, describing them as "unsung heroes of fundraising." She points out that the gaming space is "setting a new, innovative standard" for charitable support, blending entertainment with purpose in a way that resonates deeply with younger audiences. "There is an understanding among game‑lovers that we are a community that cherishes stories, imagination, and the escape into new worlds that play provides," she explains.
"By turning that passion into a force for real‑world, lasting change, we are demonstrating just how powerful and impactful the gaming community can be." Save Point is a central pillar of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from the typical holiday gifts to the essential supplies that millions of children will need this Christmas—items such as nutritious food, life‑saving medicine, warm clothing, and safe shelter.
Baxter underscores the stark contrast between consumer expectations and the reality for vulnerable children: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026.
During this period, participants can join live streams, compete in charitable gaming challenges, or simply host their own fundraising broadcasts. Those interested in taking part are encouraged to register their interest via the provided link, which will also supply guidance on setting up a fundraising livestream, selecting platforms, and promoting the event to their own networks.
Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among gamers who share a commitment to social impact. By integrating donation mechanics directly into streaming platforms—such as overlay donation meters, in‑chat donation prompts, and reward tiers tied to in‑game achievements—the event hopes to make giving feel as natural as playing. Moreover, the partnership with TheKapFantastic and other potential influencers opens the door for cross‑promotion, where viewers can learn about Save the Children’s broader mission, from emergency response to education programs, while enjoying their favorite entertainment. In summary, Save Point represents a pioneering step for Save the Children, marrying the immersive world of gaming with the urgent need for humanitarian aid during the holiday season.
By tapping into the creativity, generosity, and reach of the gaming community, the charity hopes not only to raise vital funds but also to inspire a new generation of donors who see charitable action as an integral part of their play. The organization invites anyone with a love for games and a desire to make a difference to join the cause, promising that every click, stream, and donation will help deliver the essentials that children around the globe need to enjoy a safe, healthy, and hopeful Christmas.