This holiday season, Save the Children is set to debut its first ever gaming‑focused and livestream‑driven fundraising campaign, aptly named Save Point. The initiative marks a strategic move by the organization to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “Save Point was born out of a genuine desire to engage more meaningfully with gamers and streamers,” she explained.
“We wanted an event that would resonate with people who might not be able to take part in traditional fundraisers like marathons, yet still want to make a tangible impact.” According to Baxter, the event is designed to be highly accessible, allowing both individual participants and corporate partners to join the cause. “Not everyone can run a marathon, but virtually anyone can sit down in front of a computer or console and stream for a good cause,” she said. “This format lets us showcase a different kind of supporter—one who uses their love of play to drive real‑world change.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s commitment to building lasting relationships with influencers in the gaming space.
Baxter emphasized that the collaboration is just the beginning. “After Save Point, we hope to continue nurturing connections with gamers and streamers,” she noted. “Our goal is to keep the conversation going, so we can reach even more people with information about the work we do and why it matters.” Baxter outlined her criteria for measuring the event’s success.
“If we walk away with a new crew of supporters who are eager to game for us again, that would be a massive win,” she said. “We want participants to have a positive experience that encourages them to return for future campaigns.” She also highlighted the learning potential inherent in the pilot event.
“Because this is our first foray into a gaming‑centric fundraiser, the feedback we receive will be invaluable,” Baxter remarked. “It will help us refine and expand our approach, ultimately delivering larger and more impactful gaming events year after year.” Describing gamers and streamers as “the unsung heroes of fundraising,” Baxter praised the gaming community for setting a new, innovative standard in charitable support. She pointed out that many gamers share a deep appreciation for storytelling, imagination, and immersive worlds. “When we channel that passion into a force for lasting, real‑world change, we demonstrate just how powerful the gaming community can be,” she said.
Save Point forms part of Save the Children’s broader campaign titled “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to shift the public’s focus from material gifts to essential supplies that children in crisis need during the festive season—such as food, medicine, warm clothing, and safe shelter.
Baxter illustrated the stark contrast between typical holiday deliveries and the urgent necessities many children face. “Anything you can imagine can be delivered to your door with a tap of a screen,” she said. “But for millions of children this Christmas, it isn’t toys they’re waiting for—it’s life‑saving deliveries that protect their childhoods.” Save Point is scheduled to run over two days, from December 5 to December 6, 2026.
Participants can sign up by expressing interest through the provided link, after which they will receive guidance on setting up a fundraising livestream, choosing platforms, and promoting their streams to maximize donations. The event aims to harness the reach of live streaming platforms, encouraging viewers to donate in real time as they watch their favorite creators play, chat, and interact. By integrating donation widgets, challenges, and reward tiers, Save Point hopes to create an engaging experience that motivates both casual viewers and dedicated fans to contribute. In addition to financial support, the charity plans to use the event as an educational moment, sharing stories from the field about children who benefit from the deliveries highlighted in the campaign.
Streamers will have access to curated content, including short videos and infographics, to weave into their broadcasts, ensuring that audiences understand the direct impact of their contributions. Looking ahead, Save the Children envisions a series of recurring gaming events that build on the insights gathered from Save Point. “We see this as the beginning of a long‑term partnership with the gaming ecosystem,” Baxter concluded. “By continuously learning and adapting, we can create ever‑more effective fundraisers that tap into the creativity and generosity of gamers worldwide."