This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, a sector that has grown into a powerful cultural and economic force. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the idea for Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a fresh, inclusive way for supporters to get involved, especially those who might not be able to take part in traditional physical challenges such as marathons. "Save Point allows us to reach the gaming audience from both a partnership angle and an individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and lets us showcase what a different type of supporter can do," Baxter explained. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This collaboration serves as a proof‑of‑concept that influential gamers can mobilize their audiences for philanthropy, turning entertainment into tangible impact. Baxter added that the partnership is just the beginning: "We’re eager to keep building relationships with gamers and streamers after the event concludes.
It would be incredible to reach more people in this community with information about the work we do and why it matters." She went on to outline her vision of success for Save Point. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us," she said.
The charity hopes the event will not only generate immediate donations but also cultivate a lasting cohort of gaming‑savvy advocates who will champion future campaigns. Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the experience. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. The organization plans to analyze viewer engagement metrics, donation patterns, and streamer feedback to refine the format for subsequent editions.
Baxter praised gamers and streamers as "unsung heroes of fundraising," observing that the gaming arena is "setting a new, innovative standard" for charitable support. She described the community as a group bound by a love of narrative, imagination, and immersive worlds, stating, "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored the urgency of this message: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The event itself is scheduled for December 5‑6, 2026, and will feature a series of live streams where participants can play popular titles, interact with viewers, and encourage real‑time donations.
Viewers will have the opportunity to contribute directly through integrated donation links, and special milestones—such as unlocking in‑game achievements or reaching fundraising targets—will trigger additional rewards or challenges for the streamers. To join the initiative, interested gamers can register their interest via the provided link, which will supply guidance on setting up a fundraising livestream, selecting appropriate games, and promoting the event across social media platforms.
The charity will also offer technical support and promotional assets to ensure a smooth and professional broadcast. Beyond the immediate financial goal, Save Point aims to foster a sense of community among participants, encouraging them to share stories of why they support Save the Children and how gaming has shaped their worldview. By weaving personal narratives into the livestreams, the event hopes to humanize the cause and create a deeper emotional connection between donors and the children they are helping.
In summary, Save Point represents a strategic pivot for Save the Children, leveraging the expansive reach and interactive nature of modern gaming to mobilize a new generation of donors. By aligning the excitement of play with the urgency of humanitarian aid, the charity aspires to set a precedent for future collaborations between the nonprofit sector and the digital entertainment industry.