This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising initiative, dubbed Save Point. The new venture represents a strategic effort to tap into the vibrant world of video games and the audiences that surround it, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted to create an event that would be as inclusive and appealing to gamers as traditional fundraisers are to runners or cyclists. Not everyone can run a marathon, but a gaming marathon or streaming marathon is far more accessible for many people, and it showcases a different kind of supporter who can make a real impact." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who has already demonstrated a knack for fundraising by raising over £5,000 for Save the Children earlier this year. This partnership is intended to leverage the streamer’s existing audience and credibility within the gaming space, providing a familiar face that can rally viewers around the cause. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and the broader digital entertainment ecosystem.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I will consider the event a huge success if we walk away with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the importance of learning from the experience.
"There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year on year," she noted. The charity hopes to refine its approach based on participant feedback, technical insights, and donation metrics, ultimately creating a scalable model for future campaigns. In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is beginning to set a new, innovative standard for charitable support.
"There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play," she said. "By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the larger "The One Delivery That Matters" campaign, which is slated to launch in November 2026. This campaign seeks to shift public attention from the typical holiday gift‑giving narrative to the urgent needs of children who are awaiting essential deliveries this Christmas—items such as food, medicine, warm clothing, and safe shelter, rather than toys and sweets.
Baxter underscored the stark contrast between ordinary consumer deliveries and the life‑saving supplies that many children need. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026.
Participants can join by registering their interest through the provided link, after which they will receive guidance on how to set up a fundraising livestream, choose donation targets, and promote their stream to friends, followers, and the broader gaming audience. To maximize impact, Save the Children plans to incorporate several interactive elements into the livestreams. These may include real‑time donation trackers, in‑game challenges that unlock additional content when milestones are hit, and guest appearances by other notable creators who can amplify the message.
The charity also intends to showcase stories from the field—short video segments that illustrate how the funds raised translate directly into deliveries of food, medical supplies, and winter clothing for children in need. By blending entertainment with philanthropy, Save Point aims to demonstrate that charitable giving does not have to be confined to traditional avenues. Instead, it can be woven into the everyday passions of millions of gamers worldwide.
The hope is that, beyond the immediate financial support, the event will foster a lasting community of gaming‑based advocates who continue to champion Save the Children’s mission long after the livestreams have ended. In summary, Save Point represents an ambitious, forward‑thinking experiment that leverages the cultural capital of gaming to address real‑world humanitarian challenges. Through strategic partnerships, innovative fundraising mechanics, and a clear focus on the urgent needs of children during the holiday season, Save the Children aims to set a precedent for how charities can engage with digital audiences in meaningful, impactful ways.