This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown remarkable enthusiasm for charitable causes. Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for interaction, both through formal partnerships with influential creators and through the participation of individual supporters who might not be able to take part in traditional physical challenges. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained.
By leveraging the interactive nature of video games and the reach of live streaming platforms, the charity hopes to attract a demographic that values digital experiences as much as, if not more than, conventional fundraising activities. The centerpiece of the campaign is a collaboration with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership not only brings a sizable audience to the cause but also demonstrates the tangible impact that individual creators can have when they align their platforms with charitable objectives.
Looking beyond the immediate event, Baxter expressed a strong desire to nurture ongoing relationships with gamers and streamers. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a pioneering effort for the organization, Baxter highlighted the learning potential embedded in the venture.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted.
The charity plans to analyze viewer engagement metrics, donation patterns, and participant feedback to refine future initiatives. Baxter also praised gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make the gaming community uniquely positioned to drive social impact: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of Save the Children's broader campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from material gifts to essential supplies that children in vulnerable situations desperately need during the festive period. According to Baxter, millions of youngsters will be awaiting critical deliveries—such as nutritious food, medicine, warm clothing, and safe shelter—rather than toys. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter remarked, drawing a parallel between the convenience of modern e‑commerce and the urgent need for life‑saving provisions.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximize donation flow. The charity encourages both seasoned streamers and newcomers to join, emphasizing that every broadcast—regardless of size—contributes to the collective goal.
Beyond the immediate fundraising target, Save Point aims to cultivate a lasting community of gamers who view charitable giving as an integral part of their online presence. By integrating philanthropy into the fabric of gaming culture, Save the Children hopes to inspire a new generation of digital activists who will continue to champion humanitarian causes long after the holiday season ends. In summary, Save the Children’s inaugural Save Point event represents a strategic foray into the gaming world, marrying entertainment with empathy to address pressing needs of children worldwide. Through partnerships with influential creators, an inclusive event format, and a clear focus on essential deliveries, the charity seeks to set a benchmark for future collaborations between the nonprofit sector and the vibrant, story‑driven universe of video games.