This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed "Save Point." The initiative merges the excitement of video games with the power of live streaming to raise awareness and funds for children in need during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept of Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a way to reach gamers and streamers in a format that feels natural to them," Baxter explained. "Not everyone can take part in a marathon or a traditional charity walk, so a digital event like this opens the door for a far wider audience to get involved and make a tangible difference." The event is being powered by a partnership with popular online creator and streamer TheKapFantastic, who earlier in the year helped generate more than £5,000 for Save the Children through his own channels.
Baxter emphasized that the charity hopes to nurture and expand these relationships well beyond the two‑day fundraiser. "If we can introduce more people in the gaming world to the work we do and why it matters, that’s a win in itself," she said. "I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who want to keep gaming for our cause after this experience." Because Save Point is a brand‑new format for the organization, Baxter highlighted the learning potential embedded in the venture.
"This is our first attempt at a gaming‑centric fundraiser, so the feedback we collect will be priceless. It will help us refine and scale up future events, making them even more impactful year after year," she noted. Describing gamers and streamers as "the unsung heroes of fundraising," Baxter pointed out that the gaming arena is beginning to set a "new, innovative standard" for charitable support.
She elaborated on the cultural synergy between gaming and philanthropy: "Gamers are storytellers at heart. We love immersive narratives, creative worlds, and the chance to escape into new experiences. When we channel that passion toward real‑world change, we showcase just how powerful and influential the gaming community can be." Save Point forms a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that can truly transform a child’s life.
Baxter underscored the stark reality many children face: "Millions of youngsters will be counting on vital supplies this Christmas—food, medicine, warm clothing, and safe shelter—rather than toys or sweets." She drew a vivid parallel between the convenience of modern e‑commerce and the dire needs of these children: "In the digital age, you can have almost anything delivered to your doorstep with a tap of a screen. Yet for countless children this year, the items they’re hoping for are life‑saving deliveries, not playthings." The Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration page, where they will receive guidance on how to set up their own fundraising livestreams. By streaming their gameplay, sharing personal stories, and encouraging viewers to donate, gamers can turn their hobby into a catalyst for change. Beyond the immediate fundraising goal, the initiative aims to cultivate a lasting community of gaming‑focused philanthropists.
Baxter envisions a future where collaborations between charities and content creators become routine, creating a virtuous cycle of awareness, engagement, and financial support. "We’re just scratching the surface of what’s possible when we blend entertainment with empathy," she said.
"The more we learn and adapt, the more we can amplify the impact of each subsequent event." In summary, Save Point represents a pioneering step for Save the Children, marrying the interactive allure of gaming with the urgent mission of delivering essential aid to children worldwide. By inviting gamers, streamers, and their audiences to participate, the charity hopes to not only raise crucial funds but also to inspire a new generation of supporters who view gaming as a platform for meaningful social contribution. The event promises to be both a celebration of digital culture and a powerful reminder that, during the holiday season, the most valuable gifts are those that safeguard health, dignity, and hope for vulnerable children.