This holiday season, Save the Children is set to debut its very first gaming‑centric fundraising initiative, dubbed "Save Point." The event merges the excitement of video games with live streaming, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. The initiative partners with popular online content creator and streamer TheKapFantastic, who has previously demonstrated his commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This collaboration signals the charity’s intention to build lasting relationships with gamers, influencers, and their audiences beyond the immediate fundraiser.
Baxter emphasized the long‑term vision: "It would be incredible to reach more people in this community with information about the work we do and why it's important. I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She added that the event also serves as a learning platform: "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year." According to Baxter, gamers and streamers are often the "unsung heroes of fundraising," and the gaming arena is "setting a new, innovative standard" for charitable support. She highlighted the shared values of the gaming world: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the season—food, medication, warm clothing, and safe shelter.
Baxter underscored this point: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." By framing the fundraiser around tangible, life‑saving deliveries, the charity hopes to inspire participants to view their gaming sessions as a direct conduit for humanitarian aid.
The Save Point event is scheduled for December 5‑6, 2026. During these two days, streamers will host live gaming sessions, challenges, and interactive activities, encouraging viewers to donate directly through integrated fundraising tools. Participants can sign up in advance, receive guidance on setting up their own livestreams, and access promotional assets to help spread the word. To join the cause, interested individuals can register their interest via the provided link, which will also supply details on how to configure a fundraising stream, engage with audiences, and maximize donation potential.
The charity plans to feature a leaderboard showcasing top‑earning streamers, fostering a friendly competition that amplifies both visibility and contributions. Beyond the immediate financial goal, Save Point aims to cultivate a community of gamers who view charitable giving as an integral part of their online presence. By offering a platform where entertainment and empathy intersect, Save the Children hopes to embed philanthropy into the fabric of gaming culture, encouraging participants to return for future events and to champion the organization’s work throughout the year.
In summary, Save Point represents a strategic move by Save the Children to harness the expansive reach and passionate engagement of the gaming world. By aligning the excitement of live streaming with a clear humanitarian message, the charity not only raises funds but also educates a new audience about the critical needs of children worldwide during the holiday season. The initiative promises to be a milestone in the evolving landscape of digital‑first fundraising, setting a precedent for how nonprofits can collaborate with creators to drive meaningful impact.