This holiday season, Save the Children is set to debut its very first game‑focused and streaming‑driven fundraiser, an initiative dubbed Save Point. The event, scheduled for the weekend of December 5‑6, 2026, is designed to bring together gamers, streamers, and supporters in a novel way that aligns with the organization’s broader mission of delivering essential aid to children in need during the festive period.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a “broader ambition to deepen our connection with the gaming community.” She explained that traditional fundraising methods, such as marathon runs, can be physically demanding and exclude many potential contributors. “Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do,” Baxter said. By leveraging the popularity of live streaming platforms and the enthusiasm of gamers, Save Point aims to create a low‑barrier entry point for individuals who want to make a difference without needing to undertake strenuous physical challenges.
The charity has partnered with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This collaboration underscores the organization’s strategy of aligning with influencers who already have an engaged audience and a proven track record of charitable giving. Baxter emphasized that the partnership is just the beginning of a longer‑term effort to cultivate relationships with gamers and streamers beyond the event itself. “It would be incredible to reach more people in this community with information about the work we do and why it’s important,” she noted.
“I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us.” Save Point also represents a learning platform for the charity. As Baxter pointed out, this is the first time Save the Children has organized a fundraiser of this nature, and the feedback collected will be crucial for refining future gaming‑related campaigns. “There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year,” she explained.
The organization hopes to use insights from participant metrics, donation spikes, and audience engagement to build a scalable model for subsequent events. In describing the role of gamers and streamers, Baxter referred to them as “the unsung heroes of fundraising.” She highlighted that the gaming sphere is “setting a new, innovative standard” for charitable support, blending entertainment with philanthropy in a seamless fashion. “There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play,” she said. “By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026.
This campaign seeks to shift public attention from conventional holiday gifts to the urgent, life‑saving deliveries that many children await during the winter months. Baxter illustrated the contrast by noting, “Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The campaign underscores the reality that for countless families, basic necessities such as food, medicine, warm clothing, and safe shelter are the most valuable presents they could receive.
Participants in Save Point can sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging their audience, and resources to promote the cause effectively. The event will feature a mix of live gaming sessions, challenges, and interactive donation milestones, encouraging viewers to contribute in real time.
Streamers are encouraged to incorporate storytelling about Save the Children’s work, sharing concrete examples of how donations translate into tangible aid for children in crisis zones. By merging the immersive world of gaming with the tangible impact of charitable giving, Save Point aspires to create a replicable template for future collaborations between non‑profits and the digital entertainment sector.
The initiative not only broadens the donor base but also educates a younger, tech‑savvy audience about global humanitarian needs. As the event unfolds, Save the Children will monitor key performance indicators such as total funds raised, number of new supporters recruited, and social media reach, using this data to refine its approach for subsequent years.
In summary, Save Point represents an innovative stride for Save the Children, harnessing the enthusiasm of the gaming community to deliver critical aid to children during a season traditionally focused on consumerism. Through strategic partnerships, accessible participation, and a commitment to learning, the charity aims to set a precedent for how digital culture can be mobilized for social good, ensuring that millions of children receive the essential deliveries that truly matter this Christmas.