This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day event dubbed Save Point, which will blend video‑game play with live streaming to raise money for children in need. The initiative, scheduled for December 5‑6, 2026, marks a significant step for the organization as it reaches out to a new demographic of supporters who are more comfortable behind a controller than a marathon route.
Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to involve gamers and streamers in a manner that feels natural to them,” she explained.
“Not everyone has the stamina or desire to run a marathon, but almost anyone can sit down at a computer or console and play a game. That accessibility opens the door for a whole new class of donors.” The charity has teamed up with popular online creator and Twitch personality TheKapFantastic, who previously helped the organization raise more than £5,000 earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers and everyday gamers alike. “If we can show this community what we do and why it matters, we hope they’ll keep coming back, perhaps even organize their own gaming marathons for us,” she said.
“Success for us will be measured not only in dollars raised but in the number of new, enthusiastic supporters we gain.” Baxter also highlighted the learning curve involved in launching a first‑time event of this nature. “Because this is our debut in the gaming‑fundraising space, the feedback we receive will be crucial.
It will help us refine the format, improve the technical setup, and ultimately scale up to larger, more ambitious gaming events in future years.” In her view, gamers and streamers are the "unsung heroes of fundraising," bringing a fresh, innovative standard to charitable giving. She noted that the gaming world is built on a shared love of narrative, imagination, and the escapism that comes from immersive play.
By channeling that passion into real‑world impact, the community demonstrates its capacity to drive meaningful change. "When players turn their love for games into a force for good, they prove just how powerful the gaming culture can be," Baxter remarked. Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public attention from the typical holiday gifts to the essential supplies that many children will be awaiting this season—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between the consumer‑driven holiday narrative and the urgent needs of vulnerable children.
"You can order virtually anything with a few clicks, but for millions of kids this Christmas, the most valuable deliveries are the ones that keep them alive and protect their childhoods," she said. The event will be streamed live, allowing participants to set up their own fundraising channels, share progress bars, and interact with viewers in real time.
Interested gamers can register through a dedicated sign‑up page, where they will receive guidance on configuring their livestream, setting donation targets, and promoting their participation across social media. The charity plans to provide promotional assets, such as overlay graphics and donation alerts, to ensure a professional and cohesive look across all streams. Beyond the immediate fundraising goal, Save Point is designed to foster a sense of community among participants. Baxter envisions a post‑event network where gamers continue to collaborate on charitable projects, share best practices, and perhaps even develop custom in‑game challenges that tie directly to donation milestones.
"We want this to be more than a one‑off event; we want it to spark an ongoing movement where gaming and philanthropy intersect regularly," she explained. The choice of TheKapFantastic as a lead partner also serves a strategic purpose. The streamer’s prior success in raising funds for Save the Children demonstrates the potential reach and impact of influencer‑driven campaigns.
By leveraging his audience, the charity hopes to tap into a demographic that is typically younger, tech‑savvy, and highly engaged with online content. In summary, Save Point represents a pioneering effort by Save the Children to harness the power of digital entertainment for humanitarian aid. By offering a more inclusive, accessible alternative to traditional fundraising events, the organization aims to attract a broader base of supporters, gather valuable insights for future initiatives, and, most importantly, deliver life‑saving supplies to children who need them most during the holiday season.
Those who wish to join the cause can express their interest via the event’s registration portal, where they will receive all the necessary information to launch their own fundraising livestream and become part of this innovative charitable adventure.