This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed "Save Point." The initiative represents a strategic move by the organization to tap into the vibrant world of video games and online streaming, offering a novel avenue for supporters to contribute to the charity's mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity's connection with the gaming community.
"We wanted to create something that resonated with gamers and streamers, not just as a one‑off donation drive but as a lasting partnership," Baxter explained. She emphasized that the event is designed to be inclusive, providing an alternative to traditional fundraising challenges such as marathon runs, which may be out of reach for many potential donors. "Not everyone can train for a marathon, but almost anyone can pick up a controller or start a livestream.
Save Point makes participation accessible and showcases the unique impact that a different kind of supporter can have," she said. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who has previously demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier in the year. This partnership underscores the growing trend of influencers leveraging their platforms for social good. Baxter expressed enthusiasm about cultivating ongoing relationships with gamers and streamers beyond the two‑day event.
"If we can reach more people in this community and share the story of what we do and why it matters, that would be a massive win. I’ll consider the event a success if we walk away with a new crew of supporters who are eager to game for us again after experiencing what we have to offer," she remarked. Because Save Point is a pilot initiative, the charity anticipates a steep learning curve. "There are countless learning opportunities embedded in this event.
It’s our first foray into this type of fundraiser, so the feedback we gather will be invaluable in shaping larger, more ambitious gaming events in the years to come," Baxter noted. She described gamers and streamers as "the unsung heroes of fundraising," highlighting how the gaming sector is "setting a new, innovative standard" for charitable support. Baxter elaborated on the cultural alignment between gaming and philanthropy. "Gamers are storytellers at heart.
We love imagination, immersive worlds, and the sense of adventure that comes from play. When we channel that passion into real‑world impact, we illustrate just how powerful and effective the gaming community can be in driving lasting change," she said.
Save Point is part of a broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season.
Baxter explained that for millions of children, the most critical deliveries this Christmas will not be toys or sweets, but life‑saving provisions such as nutritious food, essential medicines, warm clothing, and safe shelter. "Anything you can think of can be delivered to your doorstep with a tap on a screen, but for these children, the deliveries that matter are the ones that protect their health and future," she said.
The Save Point event is scheduled for December 5‑6, 2026. During this 48‑hour window, participants can join by registering their interest, after which they will receive guidance on setting up a fundraising livestream. The charity encourages anyone with a passion for gaming—whether a casual player, a competitive e‑sport athlete, or a content creator—to get involved. By streaming gameplay, hosting charity tournaments, or simply sharing their fundraising goals with their audience, participants can help amplify the message and drive donations.
Beyond the immediate fundraising goal, Save Point seeks to foster a lasting community of gaming‑oriented philanthropists. The charity plans to use the insights gained from this inaugural event to refine its approach, develop toolkits for future streamers, and perhaps even create recurring gaming marathons aligned with key campaign moments throughout the year. Baxter envisions a future where gaming events become a staple in the nonprofit sector, offering a dynamic, engaging, and scalable method for raising both awareness and funds. In summary, Save the Children's Save Point represents a forward‑thinking blend of entertainment and altruism.
By leveraging the reach and enthusiasm of the gaming community, the charity hopes to deliver vital supplies to children in need, while also establishing a new paradigm for how charitable causes can be supported in the digital age. Interested individuals can sign up through the provided link to receive further instructions on how to set up their livestream and start fundraising for a cause that could literally change a child's life this Christmas.