This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising initiative, aptly named Save Point. The event, scheduled for December 5‑6, 2026, represents a strategic move by the organization to tap into the vibrant world of video games and online content creation as a new avenue for raising awareness and funds. Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a way to interact with gamers and streamers that felt natural and inclusive,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible for many people.
It gives us the chance to showcase the impact that a different kind of supporter can have.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who has already proven his fundraising chops by raising more than £5,000 for Save the Children earlier this year. This partnership underscores the organization’s belief that influencers who already have passionate followings can serve as powerful conduits for charitable messaging. Baxter emphasized that the collaboration with TheKapFantastic is just the beginning. “Our goal is to keep building relationships with gamers, streamers, and the broader digital entertainment ecosystem long after Save Point concludes,” she said.
“If we can reach more people in this community and give them a clear picture of what we do and why it matters, we’ll have achieved a real victory. Success for us means walking away with a fresh crew of supporters who are eager to game for our cause again because of the experience they had with us.” Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the event. “This is our first attempt at a gaming‑centric fundraiser, so the feedback we receive will be priceless. It will help us refine and scale up future gaming events, making them bigger and more effective year after year.” In her remarks, Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural traits that make gamers uniquely positioned to drive social change: "Gamers are storytellers at heart. We love imagination, we love escaping into new worlds, and we love the sense of community that comes from shared play. When we channel that passion toward real‑world impact, we demonstrate just how powerful the gaming community can be." Save Point is part of the larger "The One Delivery That Matters" campaign, which kicks off in November 2026. The campaign’s central message is stark: while many children anticipate receiving gifts during the festive season, countless others are waiting for essential supplies—food, medicine, warm clothing, and safe shelter—that can mean the difference between life and death.
Baxter illustrated the contrast with a poignant analogy: "Anything you can order online and have delivered to your doorstep with a tap of a screen is a luxury for most families. For millions of children this Christmas, the deliveries they need aren’t toys or sweets; they’re life‑saving provisions that protect their childhoods." The two‑day Save Point marathon will feature a series of live streams where participants play a variety of games, engage with audiences, and encourage viewers to donate. Registrants will receive guidance on setting up their own fundraising streams, including tips on technical setup, audience interaction, and effective donation appeals. The charity hopes that the combination of entertainment and philanthropy will attract both seasoned gamers and newcomers alike.
Beyond the immediate fundraising goal, Save Point aims to create a lasting network of gaming advocates who can champion Save the Children’s mission in the years to come. By providing a platform where gamers can see the tangible outcomes of their contributions—such as delivering meals to children in conflict zones or supplying winter coats to families in cold climates—the charity hopes to foster a sense of ownership and ongoing commitment. The event also offers a valuable case study for other nonprofits looking to explore the gaming sector. As Baxter noted, the insights gathered—from donor demographics to optimal streaming schedules—will inform a playbook that other charities can adapt.
"We’re pioneering a model that blends entertainment, community building, and social impact," she said. "If it works for us, it can work for anyone willing to think creatively about how to engage new audiences." In summary, Save Point represents a bold step for Save the Children, merging the immersive world of gaming with the urgent humanitarian needs of children worldwide. By leveraging the enthusiasm, creativity, and reach of gamers and streamers, the charity hopes to deliver essential supplies to those who need them most this Christmas, while also establishing a sustainable, repeatable fundraising model for the future. Interested participants can sign up through the provided link, which will also supply resources on how to launch a successful fundraising livestream.