This holiday season, Save the Children is set to debut its first-ever gaming‑focused fundraising campaign, a live‑stream event titled Save Point. The initiative is designed to tap into the enthusiasm of gamers and content creators, offering a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as a one‑off partnership, but as ongoing individual supporters,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance bike ride, so a digital event like this is far more accessible and showcases the diverse ways people can get involved.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously generated more than £5,000 for the charity earlier in the year. The collaboration underscores the growing trend of influencers leveraging their audiences for social good. Baxter emphasized that the partnership is just the beginning, noting the charity’s intention to nurture long‑term relationships with gamers and streamers beyond the two‑day fundraiser.
"If we can reach a wider slice of the gaming community and inform them about the impact of our work, that would be a massive win," she said. "I’ll consider the event a huge success if we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had." Baxter also highlighted the learning potential embedded in the pilot event. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to donation patterns—will be invaluable.
They’ll help us refine and scale up future gaming events, making them bigger and more effective each year." In her remarks, Baxter praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support. She noted that many gamers share a love of storytelling, imagination, and escapism, values that can be redirected toward tangible, real‑world change. "By converting our passion for play into a catalyst for lasting impact, we demonstrate just how powerful the gaming community can be when it rallies around a cause." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that children in crisis need during the festive period—items such as nutritious food, vital medicines, warm clothing, and safe shelter.
Baxter underscored this message, stating, "In the digital age, you can order almost anything with a tap of a screen. Yet for millions of children this Christmas, the deliveries they’re waiting for aren’t toys or sweets; they’re life‑saving provisions that protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to join by registering their interest through a dedicated link, which will also provide guidance on setting up a fundraising livestream. Once registered, streamers can customize donation overlays, engage their audiences with challenges, and encourage viewers to contribute directly to Save the Children’s relief efforts.
Beyond the immediate fundraising goal, the event aims to cultivate a community of gaming‑based advocates who can champion the charity’s work year after year. By showcasing the ease with which digital platforms can mobilize resources, Save the Children hopes to inspire other nonprofit organisations to explore similar collaborations with the gaming ecosystem. In summary, Save Point represents a strategic pivot for the charity, leveraging the reach, creativity, and philanthropic potential of the gaming world to address urgent needs of children worldwide. As the event approaches, the organization is counting on the enthusiasm of streamers, gamers, and their audiences to turn virtual play into real‑world relief, ensuring that this Christmas, the most vulnerable children receive the essential deliveries that truly matter.