This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, aptly named Save Point. The initiative, slated for December 5‑6, 2026, seeks to merge the excitement of video games with the generosity of the online community, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. “We wanted a platform where we could interact with the gaming world not just through one‑off partnerships but as an ongoing dialogue with individual supporters as well,” she explained.
“Not everyone can run a marathon or climb a mountain; a gaming marathon is far more inclusive and gives us the chance to highlight the impact a different kind of supporter can have.” To give the event a strong digital presence, Save the Children has teamed up with popular content creator and Twitch streamer TheKapFantastic. The influencer, who earlier in the year raised more than £5,000 for the charity, will host live streams, challenges, and interactive sessions throughout the two‑day fundraiser. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers beyond the event itself. “It would be amazing to reach a wider audience within this community and share the story of what we do and why it matters,” Baxter said.
“If, after Save Point, we have a fresh cohort of gamers who want to keep supporting us because they’ve had a positive experience, I’ll consider that a massive win.” Because Save Point is a pilot project for the organization, Baxter also highlighted the learning component of the venture. “This is our first foray into a gaming‑centric fundraiser, so the insights we gather—from viewer engagement to donation mechanics—will be priceless. They’ll help us refine and scale up future gaming events, making each one bigger and more effective than the last.” Baxter described gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming ecosystem is carving out a new, innovative standard for charitable support.
She pointed out that many gamers share a love of storytelling, imagination, and escapism, which can be channeled into tangible social impact. “When we translate our passion for play into real‑world change, we demonstrate just how powerful the gaming community can be,” she said.
Save Point is a key pillar of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign aims to shift the focus of the festive season from consumer gifts to essential deliveries for children in crisis—such as food, medicine, warm clothing, and safe shelter.
Baxter underscored this message, noting, “In the age of instant delivery, we can order almost anything with a click. Yet for millions of children this Christmas, the items they’re waiting for aren’t toys or treats; they’re life‑saving supplies that protect their childhoods.” The two‑day event will feature a schedule packed with gaming marathons, charity speedruns, community challenges, and interactive donation goals. Participants can sign up in advance to receive a toolkit that includes instructions for setting up a fundraising livestream, tips on engaging audiences, and promotional assets to share across social media. Throughout the event, viewers will be able to donate directly through integrated platforms, with real‑time updates on fundraising milestones displayed on the stream.
In addition to the live streams, Save the Children plans to release exclusive in‑game items and digital collectibles that players can earn by contributing. These rewards are designed to both recognize donors and encourage continued participation in future campaigns. The charity also intends to showcase stories from children who have benefited from past deliveries, providing a human face to the impact of each contribution. By leveraging the reach of popular streamers and the interactive nature of gaming, Save Point aspires to create a community‑driven fundraising model that can be replicated across other charitable causes.
Baxter concluded with optimism: “We’re excited to see how this experiment unfolds. If we can turn the passion that gamers have for their favorite titles into a force for good, we’ll have set a precedent that other organizations can follow, ultimately expanding the toolkit for charitable giving in the digital age.” Anyone interested in taking part can register their interest via the Save Point sign‑up page, where they will receive further details on how to launch their own fundraising livestream and join the effort to deliver essential supplies to children in need this Christmas.