This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative, which will run over two days in early December, aims to tap into the enthusiasm of gamers and online content creators to raise vital funds for children in need.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to engage more directly with gamers, both through strategic partnerships and by inviting individual supporters to take part,” Baxter explained. “Not everyone can commit to a marathon or a long‑distance bike ride, so an event built around gaming is far more inclusive and showcases the impact that a different kind of supporter can have.” The charity has teamed up with popular streamer TheKapFantastic, a creator who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter said the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to nurture relationships with gamers and influencers after the event concludes.
“It would be amazing to reach a wider audience within this community and share the story of what we do and why it matters,” she said. “I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who want to game for us again because of the experience they’ve had.” Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the venture. “This is our first foray into a gaming‑centric fundraiser, so the feedback we collect will be priceless.
It will help us refine and scale up future gaming events, making them bigger and better each year.” Baxter also praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on the cultural link between gaming and storytelling: "Among game lovers there’s a shared appreciation for narratives, imagination, and the chance to escape into new worlds through play. When we channel that passion into real‑world impact, we demonstrate just how powerful and effective the gaming community can be in driving lasting change." Save Point forms part of Save the Children’s broader campaign titled “The One Delivery That Matters,” which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the urgency of this message: "Anything you can think of can be delivered to your doorstep with a tap on a screen, but for millions of children this festive season, it isn’t toys they’re hoping for—it’s the deliveries that will save lives and protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration link, where they will also receive guidance on setting up their own fundraising livestreams. By streaming gameplay, interacting with viewers, and encouraging donations, participants can turn a leisure activity into a powerful fundraising engine.
Beyond the immediate financial goal, Save Point is designed to foster a lasting community of gaming‑driven philanthropists. The charity plans to keep the momentum going after the two‑day event by offering ongoing support resources for streamers, hosting follow‑up challenges, and highlighting success stories across its channels. In this way, the organization hopes to embed charitable giving into the regular rhythm of gaming culture, rather than treating it as a one‑off novelty. The initiative also reflects a broader trend in the nonprofit sector, where digital platforms and interactive media are being leveraged to reach younger, tech‑savvy audiences.
By meeting supporters where they already spend time—on Twitch, YouTube, and other streaming services—Save the Children is positioning itself at the forefront of modern fundraising innovation. In summary, Save Point represents a strategic blend of entertainment and empathy, inviting gamers to transform their passion for play into tangible assistance for children facing hardship. With the backing of influential creators like TheKapFantastic and the strategic vision of leaders such as Fiona Baxter, the event aims to set a precedent for future collaborations between the charitable world and the vibrant gaming ecosystem.