This holiday season, Save the Children is set to debut its first ever gaming‑focused fundraiser, an event titled Save Point. The initiative merges video‑game play, live streaming, and charitable giving into a single, accessible experience that aims to draw in a broader segment of the gaming community. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a “broader ambition to deepen our connection with gamers and streamers.” She explained that traditional fundraising methods, such as marathons or gala dinners, can be intimidating or physically demanding for many supporters. “Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do,” Baxter said.
The charity has teamed up with popular online creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership is intended to serve as a proof‑of‑concept, demonstrating how influencer‑led streams can translate directly into meaningful donations for humanitarian projects. Looking beyond the immediate event, Baxter emphasised that Save Point is intended to be a stepping stone toward longer‑term relationships with the gaming ecosystem.
“It would be incredible to reach more people in this community with information about the work we do and why it’s important,” she said. “I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is also treating the event as a learning laboratory.
“There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year,” Baxter noted. Baxter described gamers and streamers as the “unsung heroes of fundraising,” highlighting how the gaming world is “setting a new, innovative standard” for charitable support.
She pointed out that many gamers share a love of storytelling, imagination, and immersive worlds, and that this passion can be redirected toward real‑world impact. “There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be,” she added. Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to shift the public’s focus from material gifts to essential supplies that children in need require during the festive period—items such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical holiday deliveries and those that truly matter for vulnerable children.
“Absolutely anything you could think of can be delivered right to your door at the tap of a screen,” she remarked. “But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximize donation totals. The charity hopes that the event will inspire both seasoned streamers and casual gamers to harness their platforms for good, creating a ripple effect that extends far beyond the initial 48‑hour window.
By integrating the immediacy of live streaming with the communal spirit of gaming, Save Point aims to illustrate how digital entertainment can be a catalyst for tangible humanitarian outcomes. The organisers anticipate that the event will not only generate a significant sum of money for children in crisis but also lay the groundwork for a sustainable pipeline of gaming‑based philanthropy that can be replicated and expanded in future years. In summary, Save Point represents a bold experiment in modern fundraising, blending the interactive nature of video games with the generosity of online audiences. If successful, it could redefine how charities engage with younger, tech‑savvy donors and set a precedent for other organisations seeking innovative ways to mobilise support in an increasingly digital world.