This holiday season, Save the Children is set to debut its very first game‑focused and live‑streaming fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners who could help amplify our message,” Baxter explained.
“Traditional fundraising events like marathons are fantastic, but they’re not accessible to everyone. A gaming‑centric event opens the door for a wider audience to get involved and shows the diverse ways people can support our cause.” The event will be anchored by a collaboration with popular online content creator and streamer TheKapFantastic, who has already demonstrated a strong commitment to the charity by raising more than £5,000 earlier this year. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their audiences.
“Our goal is to keep the conversation going after Save Point ends. If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who will continue to champion our cause through gaming,” she said. Baxter outlined several metrics of success for the event.
While fundraising totals are important, she highlighted the value of community building and learning. “If we walk away with a new crew of gamers who are eager to collaborate with us again, that’s a massive win.
This is our first foray into a gaming‑based fundraiser, so the feedback we gather will be crucial for refining future events and scaling up our impact year after year.” She also praised gamers and streamers as “the unsung heroes of fundraising,” noting that the gaming world is beginning to set a new, innovative standard for charitable support. “Gamers share a love of storytelling, imagination, and immersive experiences. By channeling that passion into real‑world change, we’re proving just how powerful the gaming community can be when it rallies around a cause,” Baxter added.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the holiday narrative for millions of children who, instead of receiving toys and sweets, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between typical consumer expectations and the urgent needs of vulnerable children. “Anything you can order with a click can be delivered to your doorstep, but for many children this Christmas, the deliveries they need are lifesaving essentials, not playthings,” she said. The two‑day event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration link, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to maximize donation totals. By leveraging the interactive nature of live streaming, Save Point hopes to create a dynamic fundraising environment where viewers can see their contributions in real time, ask questions, and feel directly connected to the impact of their donations. Beyond the immediate fundraising goal, Save Point is positioned as a learning laboratory for the charity.
Baxter highlighted that the event will generate valuable data on donor behavior, engagement patterns, and the effectiveness of different streaming formats. This insight will inform future campaigns, enabling Save the Children to craft increasingly sophisticated and inclusive fundraising experiences that resonate with digital‑native audiences.
In addition to the main livestreams, the charity plans to host a series of ancillary activities, such as gaming tournaments, charity auctions of rare in‑game items, and collaborative challenges where streamers team up to reach collective donation milestones. These elements are intended to keep the momentum high throughout the event and provide multiple entry points for supporters with varying levels of gaming expertise.
The partnership with TheKapFantastic also brings a personal touch to the fundraiser. Having previously raised a substantial sum for the organization, the streamer will share stories of how donations have directly benefited children in need, creating an emotional bridge between the gaming audience and the humanitarian outcomes.
Baxter believes that these narratives are essential for sustaining donor enthusiasm. “When people see the tangible difference their contributions make—whether it’s a child receiving a warm coat or a family accessing vital medication—they’re more likely to stay engaged and continue giving,” she noted.
Overall, Save Point represents a strategic pivot for Save the Children, embracing the digital transformation of philanthropy and recognizing the growing influence of the gaming sector. By merging entertainment with empathy, the charity hopes to inspire a new generation of donors who view gaming not just as a pastime but as a powerful vehicle for social good. The success of this inaugural event could set a precedent for future collaborations across the charitable and gaming landscapes, demonstrating that when communities unite around a common purpose, even the most complex challenges can be met with creativity and collective action.