This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept was conceived as part of a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. Baxter explained that Save Point emerged from a desire to offer a more inclusive, accessible way for supporters to get involved.
"Not everyone can run a marathon or climb a mountain," she said, "but a gaming marathon can be joined from a living room, a bedroom, or a dormitory. It opens the door for a whole new type of participant, someone who may not be able to take part in traditional physical challenges but who can still make a meaningful contribution through the power of play." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a content maker who has already demonstrated a knack for charitable fundraising by raising over £5,000 for the organization earlier in the year. The partnership is intended to be mutually beneficial: the charity gains exposure to a vibrant, engaged audience, while the streamer receives a platform to showcase the positive impact that gaming can have beyond entertainment.
Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities. "Our goal is to keep the conversation going after the event ends," she said. "If we can introduce more people in the gaming sphere to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who might choose to game for us again in the future." She added that success will be measured not only in the funds raised but also in the community that forms around the cause.
"If we walk away with a new crew of dedicated gamers who feel a personal connection to our mission, that will be a huge win," Baxter noted. "Their enthusiasm and willingness to champion our cause in future streams will amplify our reach far beyond a single weekend." Because Save Point is a first‑time experiment for the charity, Baxter highlighted the learning potential inherent in the venture. "We’ll be gathering feedback from participants, viewers, and partners to understand what works and what could be improved," she said. "That insight will be invaluable as we plan larger, more ambitious gaming events in the years to come." In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming industry is beginning to set a new, innovative standard for charitable support.
She explained that many gamers share a deep appreciation for storytelling, imagination, and the escape that virtual worlds provide. By channeling that passion into real‑world impact, they demonstrate how a community built around play can drive lasting, positive change. Save Point forms part of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from the traditional focus on toys and sweets to the essential supplies that many children desperately need during the holiday season. Baxter stressed that for millions of youngsters, the most valuable gifts this Christmas will be food, medicine, warm clothing, and a safe place to sleep—not the usual trinkets. "Anything you can order online can be delivered to your doorstep with a few clicks," she observed. "But for children in crisis, those clicks could mean life‑saving deliveries instead of toys.
Our message is clear: the power of digital convenience can be harnessed to meet critical humanitarian needs." The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximize donations. The event will feature a mix of individual streamers, collaborative gaming sessions, and special guest appearances, all designed to keep audiences entertained while encouraging generous giving. In addition to the live streams, Save the Children plans to incorporate interactive elements such as donation milestones, real‑time progress trackers, and exclusive in‑game rewards for supporters.
These features aim to create a sense of community and shared purpose among viewers, turning what might otherwise be a passive watching experience into an active, participatory fundraiser. By leveraging the reach and enthusiasm of the gaming community, Save the Children hopes to raise both awareness and funds for its critical winter‑time delivery program. The organization anticipates that the visibility generated by Save Point will not only boost immediate contributions but also lay the groundwork for ongoing partnerships with creators who share a commitment to humanitarian causes. Overall, Save Point represents a bold step forward in how charities can engage with modern digital audiences.
It illustrates the growing recognition that the gaming sector, with its massive, passionate user base, can serve as a powerful conduit for philanthropy. As the event approaches, the charity is eager to see how the experiment unfolds and how the insights gained will shape future initiatives that blend entertainment, technology, and compassion. If you are interested in taking part, you can register your interest via the provided link and receive detailed instructions on how to set up your own fundraising livestream, join the conversation, and help deliver essential supplies to children who need them most this Christmas.