This holiday season, Save the Children is set to debut its very first gaming‑centric and live‑streaming fundraiser, an initiative christened "Save Point." The concept emerged from a broader ambition to deepen the organisation’s connection with the vibrant gaming community, a goal articulated by Fiona Baxter, the charity’s senior fundraising manager, in a recent interview with GamesIndustry.biz. Baxur explained that Save Point is designed to open new avenues for engagement, both through strategic partnerships and individual supporter involvement.
"Not everyone has the capacity or desire to run a marathon or climb a mountain for charity," she noted. "A gaming‑based event is far more inclusive, allowing a diverse range of participants to contribute in a way that aligns with their interests and skills. It also gives us a platform to highlight the unique impact that a different kind of supporter can have." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, a figure who has already demonstrated a knack for fundraising by securing over £5,000 for the charity earlier in the year.
This collaboration marks the beginning of what Baxter hopes will be a long‑term relationship with gamers, streamers, and the broader digital entertainment ecosystem. "Our aim is to keep building bridges with the gaming community long after Save Point concludes," Baxter said. "If we can reach more people with clear information about the vital work we do and why it matters, that will be a huge win.
I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who are eager to game for us again, motivated by a positive experience." Because this is Save the Children’s first foray into a gaming‑driven fundraiser, there is also a strong learning component. "We’re gathering feedback in real time, and that insight will be priceless as we refine and expand our gaming events in the years to come," Baxter added. The charity intends to use the lessons learned to scale up future initiatives, making them bigger, more engaging, and even more effective at raising both awareness and funds.
Baxter praised gamers and streamers as "the unsung heroes of fundraising," emphasizing that the gaming sector is pioneering a new, inventive standard for charitable support. She highlighted the shared values that unite game enthusiasts: a love for storytelling, imagination, and the escapism that comes from exploring virtual worlds.
"When we channel that passion into tangible, real‑world change, we showcase just how powerful and influential the gaming community can be," she said. Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," scheduled to launch in November 2026. This campaign seeks to shift public focus from traditional holiday gifts to the essential items that millions of children desperately need during the festive season—nutrient‑rich food, life‑saving medicine, warm clothing, and safe shelter. "In the digital age, you can have almost anything delivered to your doorstep with a few taps on a screen," Baxter observed.
"But for countless children this Christmas, the items they’re hoping for aren’t toys or sweets—they’re the basic necessities that will preserve their health and protect their childhoods." The two‑day Save Point event is slated for December 5‑6, 2026. Participants will be able to register their interest through a dedicated link, which will also provide guidance on setting up a fundraising livestream, choosing donation targets, and promoting the cause to their own audiences.
By leveraging the interactive nature of live streams—chat engagement, donation alerts, and real‑time challenges—the event aims to create a dynamic fundraising environment that encourages viewers to contribute spontaneously. Beyond the immediate financial goals, Save Point aspires to foster a lasting sense of community among gamers, streamers, and charitable donors. The initiative hopes to demonstrate that the skills and creativity honed in gaming—strategic thinking, teamwork, and perseverance—can be redirected toward solving real‑world problems.
In doing so, it not only raises critical funds for children in need but also reshapes the narrative around gaming, positioning it as a force for good rather than merely a pastime. As the charity prepares for the launch, Baxter expressed optimism about the potential ripple effects.
"If we can prove that a gaming event can generate meaningful support for children in crisis, it could inspire other organisations to explore similar models," she said. "The ultimate goal is to create a sustainable, repeatable framework where the gaming community regularly contributes to humanitarian causes, turning play into purpose." For anyone interested in joining the movement, registration details are available via the Save Point portal.
Once signed up, participants will receive resources on how to set up a successful livestream, engage with viewers, and maximize their fundraising impact. Whether you’re an experienced streamer or a casual gamer looking to make a difference, Save Point offers a unique opportunity to blend entertainment with empathy, turning the holiday season into a time of hope for children around the world.