This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, aptly titled Save Point. The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel way for supporters to contribute to the organization’s mission while having fun.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers, both as partners and as individual donors,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible. It lets us showcase how a different kind of supporter can make a real impact.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for the charity through his own channel.
The partnership underscores the organization’s commitment to building lasting relationships with influencers in the gaming space, a strategy that Baxter says will continue well beyond the two‑day event. “It would be amazing to reach an even wider audience within the gaming community and share the story of what we do and why it matters,” Baxter said. “If we walk away from Save Point with a fresh crew of gamers who want to support us again because they’ve had a positive experience, I’ll consider that a huge success.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is also treating the event as a learning laboratory. “We’ll be gathering a lot of feedback, which will be invaluable as we plan larger, more ambitious gaming events in the years to come,” she added.
The charity hopes to refine its approach, making each subsequent event more engaging and effective at driving donations. Baxter praised gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming industry is setting a “new, innovative standard” for charitable support. She highlighted the shared values that unite gamers: a love of storytelling, imagination, and the escapism that comes from immersive play.
“When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be,” she said. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026. The campaign aims to shift the holiday narrative for millions of children who, instead of receiving toys and sweets, are awaiting essential deliveries such as food, medicine, warm clothing, and safe shelter.
Baxter emphasized the stark contrast between the typical consumer experience of ordering anything with a click and the urgent needs of children in crisis. “Anything you can imagine can be delivered straight to your door with a tap of a screen,” she remarked. “But for many children this Christmas, it isn’t toys or treats they’re waiting for – it’s the life‑saving supplies that protect their childhoods.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and connect with other gamers who share a commitment to charitable giving.
Those interested can register their interest through the provided link, which will also supply resources on how to launch a successful fundraising broadcast. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to demonstrate that entertainment platforms can serve as powerful conduits for social good. The organization envisions a future where more charities adopt similar models, leveraging the reach and engagement of online communities to address pressing global challenges. As the first edition of Save Point unfolds, the charity will be watching closely, gathering insights, and preparing to expand its gaming‑focused outreach in the years ahead.
In summary, Save Point represents a pioneering step for Save the Children, inviting gamers, streamers, and their audiences to rally together for a cause that transcends the virtual world. By turning play into purpose, the event seeks to deliver tangible relief to children in need while fostering a new generation of philanthropic gamers.