This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day live streaming event titled Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the spirit of charitable giving, offering a novel way for supporters to contribute while enjoying the worlds they love.
Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers on a level that feels natural to them,” Baxter explained. “Not everyone can take part in a marathon or a traditional walk‑athon, so a digital‑first event like this opens the door for a far wider audience to get involved.” The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier this year. His involvement underscores the charity’s strategy of partnering with influential voices in the gaming sphere to amplify its message and fundraising potential.
Baxter emphasized that Save Point is only the beginning of a longer‑term plan to nurture relationships with gamers, content creators, and their audiences. “Our goal is to keep the conversation going after the event ends,” she said.
“If we can introduce more people in the gaming world to the impact of our work, and inspire them to return for future campaigns, we’ll consider the event a massive success.” She also highlighted the learning component of the venture. “Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to donor feedback—will be priceless. They’ll help us refine and expand our approach, making each subsequent event bigger and more effective.” According to Baxter, gamers and streamers are often the "unsung heroes of fundraising," and the sector is "setting a new, innovative standard" for charitable support. She noted that the gaming community shares a deep appreciation for storytelling, imagination, and immersive experiences.
By channeling that passion into real‑world impact, the charity hopes to showcase just how powerful the collective force of gamers can be. Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter.
Baxter remarked, "In the digital age, you can order almost anything with a tap of a screen. Yet for millions of children this Christmas, what they truly need isn’t a toy, but life‑saving deliveries that protect their childhoods." The event’s format will allow participants to sign up, set up their own fundraising livestreams, and encourage viewers to donate directly to Save the Children.
By integrating donation links, on‑screen alerts, and interactive challenges, the platform aims to make giving feel as engaging as the games themselves. Viewers will be able to track progress in real time, see leaderboards, and celebrate milestones together, fostering a sense of community around the cause. Beyond the live streams, Save Point will feature special in‑game events, exclusive digital items, and collaborations with game developers who are pledging to donate a portion of sales or in‑game purchases to the charity. These partnerships not only broaden the fundraising pool but also embed the charitable message within the gaming experience itself.
The charity hopes that the event will attract a diverse range of participants—from seasoned streamers with large followings to casual gamers who simply enjoy playing and want to make a difference. By lowering the barrier to entry, Save Point aims to demonstrate that anyone can be a catalyst for change, regardless of their skill level or audience size. Looking ahead, Baxter envisions a future where gaming‑based philanthropy becomes a staple in the nonprofit sector.
"We’re witnessing a cultural shift where digital entertainment and social responsibility intersect," she said. "If we can prove that a gaming event can deliver meaningful funds and awareness, it will pave the way for more organisations to explore similar models, ultimately amplifying the impact we can achieve together." For those interested in taking part, registration is now open.
Participants can sign up through the Save the Children website, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize their donation potential. The charity encourages anyone with a passion for gaming and a desire to help vulnerable children to join the cause.
In summary, Save Point represents a pioneering step for Save the Children, blending the immersive world of video games with the urgent need for humanitarian aid. By harnessing the enthusiasm and creativity of the gaming community, the charity aims to deliver essential supplies to children in need this Christmas, while also forging lasting relationships with a new generation of supporters. The success of this inaugural event could very well set the blueprint for future collaborations between the nonprofit and gaming sectors, proving that play and purpose can go hand in hand.